Selling Your Property.
Whether you’re a seasoned investor or it’s your first rodeo, selling your property can be a daunting task. We know there are a lot of factors to consider, from market conditions to curb appeal. Let’s go over the best practices for getting the best ROI when selling your property without the headache.
1. Curb Appeal Catches Attention
First impressions are everything, so understanding the details important to curb appeal will help you when selling your property. A quick touch-up of paint, decluttering your yard, pressure washing your driveway, updating your mailbox digits, and landscaping can all enhance your curb appeal easily and affordably.
Spring is considered the best time of year to sell your home, so piggybacking off the fact that most people will be looking to buy in the Spring means you can enhance your yard with pretty flowers and green grass to make the property stand out.
2. Remove Personal Items & Declutter
Before you start prepping marketing materials and getting photographs of your property, you’ll want to do a clean sweep so potential buyers can picture themselves moving in. Selling your property starts with making your home approachable to buyers and potential investors, so removing family photos, knick-knacks, toiletries, and other items from your space will allow for a clean slate.
You’ll want to think of this as removing your thumbprint for future owners to have space to add their own. We recommend shooting photos of your house just like your photographer would so you can get a concise view of what it will look like to future owners. No need to buy fancy equipment, just use your cell phone and capture some quick shots to get an idea of what stands out as clearly yours.
3. Staging Your Property
Selling your property is all about creating an ambiance that welcomes potential buyers and investors. Whether they’re looking for a property to call home or a rental investment, staging can help buyers visualize the potential of the space and can lead to quicker and more lucrative offers. Light bulbs in decorative lamps with matching tones will ensure your photographs look concise.
Accessories that add to the decor such as table settings at dining tables, and nice linens on beds are all good tips for staging your property. Just make sure you are adding to the decor and making the property feel homey and attractive. When you work with a professional real estate agent, they’ll have preferred staging experts who can help make your home look like a stunner.
4. Professional Photography & Marketing Materials
Now that you’ve ramped up your curb appeal, removed personal items & clutter, and staged your property, it’s time to get your marketing materials lined up for selling your property quickly. The more photographs & videos you can get of the space the better, as people want to picture themselves walking through. Many buyers are from out of town and may not be able to do an in-person walk-through at first. To help entice them, we want them to feel they are right there on the property.
When hiring your photographer, consider factors such as drone videos as well, as you may want exceptional exterior shots of the property such as aerial views. Marketing materials are everything from social media posts to postcards and your MLS listing. When working with a real estate agent, they’ll have access to all of these tools and more, so finding a great agent can help save you a lot of hassle.
5. Create a Compelling Listing Description
Now that you have the bulk of your marketing materials, it’s time to write your description to catch potential buyers’ attention. Selling your property involves describing the factors that make your home stand out. Identify and highlight the unique features and selling points of your property. Whether it’s a spacious backyard, upgraded kitchen, or stunning view, make sure these features stand out in your listing description. Highlighting these factors will make potential buyers say, “Wow, that’s the property for me!”
6. Price it Right
Setting the price too high will have your property sitting on the market for too long, but setting the price too low will have you second-guessing yourself if a quick sale is worth the lost revenue. Finding that Goldilocks zone is key, so how do you determine your sale price? Researching market conditions, comparable properties that have sold, and determining the condition of your property is vital to understanding how to sell your property for the correct price.
You can also hire an appraiser to help you determine the correct price when selling your property. Do a good amount of research to find an appraiser you can trust, and make sure to get a second opinion, as some appraisers will swing very high or low in their pricing strategies.
7. Maximize Online Exposure
Most buyers start their search online, so make sure your listing is featured on popular real estate websites and social media platforms. There are a plethora of real estate listing sites, so if you have an agent you’re working with, they can ensure that your property is in the spotlight on all the major sites.
The other benefit of hiring an agent is they’ll make sure your marketing is on all social platforms and outdoor advertisements they have access to. When shopping for an agent, we recommend asking them what all avenues they’ll be displaying your property, to ensure you’re getting the most exposure possible.
8. Flexible Showing Times & Virtual Tours
When selling your property, making it easy for potential buyers to tour your home is a must. Be accommodating of their schedules, and offer virtual tours for your out-of-town buyers. Open houses are also a great way to get foot traffic to the property and entice buyers. Making it a simple process increases the likelihood of receiving offers and making a quick sale. The great thing about having a real estate agent is they can set up the showings for you and create a virtual tour. This can help a lot when selling your property to make the process smooth and simple.
9. Stay Informed and Adapt
Market trends and economic factors are a huge part of selling your property. Be prepared to adapt your strategy accordingly to stay competitive in the market. Understanding local and national trends will help you with the sale of your property, and you’ll know if it’s the best time to get the highest ROI. We know that staying ahead of the market can be a burden, so consider working with an agent with expert knowledge to make sure you’re on the right track.
In conclusion, whether you decide to sell your property on your own or with an agent, these tips will help you sell like a pro. The real estate market is ramping back up in 2024, and now is a great time to consider selling your property. Check out our property estimate tool to see what to expect for prices in your area.
Selling Your Property With Expert Real Estate Agents
If this guide has helped you see the benefits of working with an agent, we’d love to help you sell your property. We have a wealth of knowledge in sales and real estate and can help you prep & market your home with amazing tools at our disposal. From staging to closing, we know the market and what helps you stand out to potential buyers. Contact us today!
