The Pointe South “Why” for our Team

The Pointe South “Why” – why do we do what we do and it starts with our Broker, Susan Carleton.

What purpose do you fulfill by doing what you do?  What is the reason for which you do things?

To make the MOST out of everything you do, you need to know exactly why you do the things you get engaged with.

Real Estate sales transactions are intricate, have difficulties, challenges, include many vendors and a host of people working on ONE transaction and if you are an active sales agent or Broker, you are juggling multiple tasks in unison at once.

This is exactly the reason you need a WHY? There are lots of real estate agents in the field and people often ask if you really need a real estate agent or Realtor to assist? The answer is absolutely YES!

You wouldn’t allow just anyone but the BEST when you need medical attention or needs – the same is true when working with a professional with experience in real estate and knowing their “why”.  There is a statement that is used in life, that you are “a Jack of all trades; master of none”. You will have less than an extraordinary experience by working with an agent that lives that way.  Southern Real Estate Sales, Broker, Susan Carleton and her sales team of agents are Masters of One Field, Real Estate in Florida and Coastal Alabama.

Life is too short to have mishaps in a field where your purchasing or selling one of the largest financial investments of your lifetime and it is personal.  -SRES Client, shared her personal experience. *****5 STARS  “I’m generally not one to rave, but Susan and her team deserve a RAVE REVIEW! Saying you will go “above and beyond” and doing it are two different things.  Susan worked above and beyond in every aspect of listing and quickly selling our primary home, which we had spent several years and therefore had quite an emotional attachment.  The house was one of the nicest/largest homes and hence well above market of others in the area.  Susan was honest and direct while still being supportive and encouraging.  I truly feel that we could not have achieved the result we did with another realtor and team….

A full price offer which closed within 3 weeks of the offer is exceptional and I heartily recommend Susan and her team at Southern Real Estate Sales”.

Southern’s selling strategy is imperative, focused on target marketing, utilizing extensive search engine techniques and requires a team who is focused on all the details.  Executing our “WHY” daily to have results, recommendations and referrals from our customers is our “WHY”!

At the end of the day, developing a successful real estate business that starts with our leadership from Southern’s Broker, Susan Carleton, takes effort and time.  SRES strategies are worth all our efforts.  Success does not come from random acts of work without planning; instead it comes from developing and following a plan and always helping people first!  #SouthernSells #sweetSouthernMoments #GoSouthern  Work with the Best – Work with Southern.

email: [email protected]    call 850.492.1148

Discover Pensacola with Pointe South Real Estate Sales

DISCOVER PENSACOLA with SOUTHERN REAL ESTATE SALES

Under the direction of Broker/Owner, Susan Carleton, Southern Real Estate Sales has been selling real estate along the Gulf Coast for more than 20 years. Susan continues to lead by example with sales over $22 M SOLD last year http://www.susancarleton.com and sharing her experience and expertise with her team.

Southern has grown into an industry leader, offering a variety of properties to satisfy every taste, budget and dream of playing, staying and living along the Gulf Coast. Southern Vacation Rentals offers more than 250 short term rentals from Navarre Beach, Florida to the Eastern Shore of the Mobile Bay area while Southern Residential Leasing  maintains more than 650 long term rentals in Pensacola, Navarre, Gulf Breeze, Perdido Key, Orange Beach, Gulf Shores, and Fairhope. With continual growth along the coast from Florida to Alabama, being licensed in both states is standard for her team. “We want to provide the very best service to our clients and showing and sharing with them the possibilities in Alabama is an absolute must!” said Susan. “Our team is committed to helping find the perfect piece of coastal living in a condo, investment or family home.” Southern does this by being “IN” the business and team effort from Broker to Agent, Client to Lender as well as additional vendors is imperative. The success of the team requires cooperation, listening to all parties, understanding the needs, wants and desires, managing all the parts and scheduling the appropriate appointments in a timely fashion. This synergy and an “ALL IN” mindset is paramount on the Southern Real Estate Sales Team. Southern Core Vales:

B e Positive
E xcellence
A daptive and Innovative
C ollaboration and Team Work
H onesty and Integrity

Southern roots infused with our southern hospitality grows outstanding service. Being a native of Pensacola as Susan is or a relocator that now calls Pensacola home, the team calls it paradise! The Southern Team are experts in the real estate field, experts in the area, the market, the developments, events and activities and associations. This confidence is evident when you speak to any of the Southern agents. They want you to enjoy the process of buying or selling real estate and want you to have a sweet Southern experience just as these clients have shared.

Customer “A” Sold a Single Family home in 2018 in Pensacola, FL. said, It was an Absolute pleasure to work with the team. Great contact throughout process. I lived in a different state as my house being sold, and not once did I worry about anything. Would absolutely recommend again and again!!”

Customer “B” Bought a Condo home in 2018 in Pensacola, FL. said,  “There were numerous hurdles to overcome and Susan stayed on top of everything. We needed to extend the closing on two separate occasions and Susan stayed on top of everything keeping us fully informed. The team was responsive to every call and email, communication was simply superb! I cannot thank enough as she helped us get into the retirement home of our dreams.”

Customer “C” Bought a Condo home in 2018 in Orange Beach, AL. said, “True professional throughout the purchasing process. We have multiple transactions through Southern and always have 5 star customer service.”

Working with EXPERTS is important!  TRUSTING your EXPERT with one of your biggest financial investments is even more important!

When you are interested in buying, selling or investing, Susan and the Southern Real Estate Sales Team is ready to assist. Learn more today at Meet the Team.

Up Close with Susan Carleton, Owner/Broker of Southern Real Estate Sales

Shopping for real estate in Orange Beach, Alabama? Maybe, you’re looking to sell your condo in Pensacola Beach. Whatever it is, you want (and need) a hard working broker by your side. Someone who is there to handle everything from contract to closing. Someone who has your best interest at heart. That someone is Southern Real Estate Sales’ Owner and Broker, Susan Carleton.

Originally from these parts, Susan Carleton has been an industry expert since 1997. She started her career selling pre-construction condominiums and investment properties with Pointe South. Today, she acts as Owner/Broker of that same company (now named Southern Rental and Real Estate).

Over the years, Susan has come to embody and promote everything this area has to offer. Beaches, history, attractions and military life — she is as passionate about the area as she is her brokerage, which is saying something. Just ask any of our nearby agents.

Living, breathing and loving this industry, Susan Carleton is your go-to for any and all things real estate. As she said in the video, whether she’s working on a marketing plan to sell your home or crafting an offer for a buyer, her job isn’t done until you are 100 percent satisfied.

Visit SusanCarleton.com to learn more about Pensacola realtors, Susan Carleton, her experience and how she can help you buy, sell and invest along the Gulf Coast!

Become a Southern Real Estate Agent!


“What’s your passion? Find it. Do it. Don’t give up.” Words to live by from Southern Real Estate Sales’ Owner/Broker, Susan Carleton.

Southern Real Estate Sales is a locally owned and family operated business, dedicated to the community, our clients and our agents. Whether you are just now considering a career selling real estate in Pensacola Beach, Florida, or have years of experience under your belt, it’s high time you join a company that genuinely care about your success as an agent.

As many will tell you, it’s hard to succeed in the Orange Beach real estate industry. That may be true, but at Southern we make it a goal to go above and beyond to remove that stigma for our agents. We want to be the outliers in that sense.

From the moment you start, Southern will provide you you with the tools and resources you need to grow your business. You need marketing advice? We have it. You need leads? We have plenty. You need training? We’ll make it happen. Whatever it is you’re looking for we’ll make it a priority.

Contact our Owner/Broker, Susan Carleton today to learn more about becoming part of the Southern Real Estate Sales team!

New Listing in Riviera Dunes!

PCOLA-RESAD-501294-2Have you been on the hunt for a condo for sale in Perdido Key? But not just any old regular condo, more so, one with incredible views and plenty of room… Stress no more, because we have just the place for you!

Southern Real Estate Sales’ Owner/Broker, Susan Carleton recently listed (and by recently, we mean within the past 10 days) an absolutely stunning condo in the sought-after Riviera Dunes complex. Before we get into the nitty-grity of the condo itself, you should know that Riviera Dunes is incredible, low density complex with amazing amenities, including direct beach access, covered parking, a community pool and river-side dock.

Not quite sold? That is okay! The interior finishes and panoramic views are too good to be true. 16685 Perdido Key Drive #201 is a fabulous end unit with wrap around windows and a spacious balcony that overlooks the white sandy shores and crystal blue waters of Perdido Key. Spacious and fully furnished, this three bedroom gulf front condo for sale is warm and inviting from the moment you enter. With a neutral color scheme and mixture of flooring styles, you’ll find that everything remains in tip-top shape and rental ready.

That is right, not only are you buying a place to house a lifetime of memories, but you are making a solid investment choice with gross rental potential projected to reach $40,000/year.

Are you interested in learning more about buying a rental condo? Sit back, relax and let Susan handle the sale. When it’s all said and done, our friends at Southern Vacation Rentals will be happy to help with the vacation rental management.

Vote Southern as Best of the Bay!

Vote (2)It’s that time of year again! The Pensacola News Journal is on the hunt for the best of the best. Restaurants, boutiques, realtors, doctors – the list of categories goes on and on. Needless to say, the competition is stiff. To make things a little easier for you though (hopefully), Southern has entered the “Best Vacation Rental,” “Best Property Management,” “Best Realtor,” and “Best Real Estate Company in Pensacola” categories.

We’d like to encourage you, your friends and your family to vote for Southern in across the board. That might be a lot to ask, but we want you all to know how hard we work in all divisions of Southern Rentals and Real Estate to be the most caring company on the Gulf Coast.

Our property managers, guest service agents, realtors and support staff are always on the lookout for new and innovative ways to provide you with a truly sweet Southern experience. Our goal is to go above and beyond for you, whether you are looking to stay for a few days, or make the move of a lifetime.

So, if it’s not too much trouble, grab this weekend’s issue of the “The Weekender” in the Pensacola News Journal, or visit www.bestof.pnj.com to cast your vote in this year’s Best of the Bay!

Voting kicks off at 9am this Friday (May 27) and runs through June 3 at 5pm. Good luck and thanks in advance for taking the time to vote Southern!