Celebrating 2019!

Wrapping up the 2019 year, we want to take time to recognize the achievements of our incredibly driven team. Our agents closed a whopping 213 transaction sides, totaling over $60 million in sales! Dedicated to serving the needs of buyers and sellers along the Florida and Alabama Gulf Coast, our real estate agents are celebrating another successful season as we embark on the company’s 25th anniversary.

We have so much to be thankful for this past year. Traveling as a team for training’s and conferences, opportunities to volunteer in our community, the new relationships made with our buyers and sellers and much more!

The total number for 2019 comes in at $63,446,713.00 in Sales. A number that sets the basis for a vigorous year to come. Our agents already have 11 transactions set to close this month and training in Atlanta scheduled for the next. Your Pointe South team never stops; always ready to share and assist!

We could not be more pleased with the performance of our agents and look forward to another 25 years of excellence. For more information on the Pointe South Real Estate team and what we can do for you, call 850.492.1148.

Welcome Jennifer DuBose!

Southern Real Estate Sales is thrilled to welcome Jennifer DuBose to our team, adding to the already stellar group of professional real estate agents in Alabama and Florida. Jennifer specializes in selling and buying real estate in Pensacola, Perdido Key, Navarre and Gulf Breeze and surrounding areas. We could not be more excited to have her on board!

Prior to pursuing a career in real estate, Jennifer worked in finance for over 20 years. In 2018, she was ready for change. Jennifer was able to take her years of experience and apply it to her next endeavor, her true passion – real estate. Her eagerness and go-getter attitude are sure to please and prove her love for real estate.

Jennifer, now a Florida local, moved to Perdido Key from Laurel, Mississippi. Her family owned a vacation rental, which they now call home. “I love what this area has to offer…from the friendly people, to the beautiful white sandy beaches, and the endless festivals and events in Downtown Pensacola. I enjoy all the activities of coastal living such as boating, biking, and kayaking.” said Jennifer. “There is no place like home or the beach. I want to help each client feel at home wherever they choose!”

Interested in learning more about Jennifer and how she can help you find your forever home or the perfect place in the sand? Email her today at [email protected]. She’ll be happy to help you buy, sell or invest in the property of your dreams!

2019 Foo Foo Fest in Pensacola, Florida

It has arrived!

The 6th Annual Foo Foo Festival has been scheduled from October 31 – November 11 in Pensacola, Fla. and offers an acclaimed array of internationally-recognized musicians and performance artists.

Foo Foo Fest is a highly anticipated arts and culture festival, which is one of the largest in the Southeast. Spanning an impressive 12 days, the exciting line-up has something for everyone and includes:

  • Classical piano virtuoso Garrick Ohlsson
  • Renowned jazz band Big Bad Voodoo Daddy
  • Multi-Grammy nominated musician Marsha Ambrosius
  • Stomp Fest is based on a 125-year-old African American College Fraternity and Sorority Tradition of “Stepping”
  • “Skulptures” (a display of 3D printable skateable concrete structures)
  • Performance of The Savannah Sipping Society (a new play by The Golden Girls writers),
  • Fire and Rain (a sea of billowing holographic strands suspended above historic Intendencia Street)
  • Historic walking tours, a large farmer’s market, quaint shops, food trucks and brewery tours

Pensacola is the only city on the stretch of the Gulf Coast from Mobile, Ala. to Tampa, Fla. that boasts having the “big five,” an opera, ballet, symphony, theatre and museum. Foo Foo Festival’s roster of events celebrates art, music, dance, opera, theatre and cuisine with programming from grant recipients, throughout the city of Pensacola for nearly two weeks. The 2019 ACE grant recipients will host individual experiences specific to their craft throughout the festival. Strategically positioned in and around some of Pensacola’s most popular and longer-running events, the Foo Foo Fest encourages cultural tourists to make Pensacola an arts destination and enjoy other events those two weeks including The Greater Gulf Coast Arts Festival, the Blue Angels Homecoming Air Show, Pensacola Eggfest and the 34th Annual Frank Brown Songwriters Festival.

The 12-day event is chock full of inclusive, thought-provoking and mind-extending cultural happenings including:

  • Choral Society of Pensacola – Choir! Choir! Choir! an event that is equal parts singing, comedy and audience participation
  • Downtown Improvement Board/Artel Inc. – Fire and Rain, a suspended sea of billowing holographic strands ripples high over historic Intendencia Street like a quilt of sparkling diamonds
  • First City Arts Alliance – 3DPrintsacola, featuring professional American street skater Rodney Mullen, combines machine generative art with hands-on artmaking practices to create 3D printed skateable concrete “Skulptures”
  • Greater Pensacola Symphony Orchestra, Inc – Legendary pianist Garrick Ohlsson performs with the Pensacola Symphony Orchestra
  • Jazz Pensacola – Jazz Pensacola presents renowned Big Bad Voodoo Daddy, a contemporary jazz & swing revival band from Southern California
  • Lamplighters, Inc. – StompFest 2019 will immerse the Gulf Coast in contemporary African-American art, dancing, and stepping blended with a mix of spoken word, live music, and visual artistry with special celebrity guests Marsha Ambrosius, Mannie Fresh and Steven Brown
  • Legal Services of North Florida – Jazz for Justice brings in well-known musicians and local artists for a unique jazz and blues festival in downtown Pensacola.
  • Pensacola Little Theatre – A performance of “The Savannah Sipping Society,” created by the same writers of The Golden Girls
  • Pensacola Museum of Art – A Journalist and Author Talk with Eleanor Randolph. The veteran journalist and author will return to Pensacola to share her experiences as a female journalist and details on her new book, The Many Lives of Michael Bloomberg.”
  • The Pensacola Civic Band – The Pensacola Civic Band will be in concert with the world-famous Boston Brass at the Pensacola Saenger Theatre. The concert entitled “Sketches of Spain” will highlight the music of Pensacola’s Spanish heritage including “Malaguena.”

In addition to the plethora of arts and cultural happenings during Foo Foo Fest, Pensacola offers year ‘round historic walking tours, a large farmer’s market, quaint shops, food trucks and brewery tours. Visitors can stroll along the bay, enjoy the beautiful beaches, experience the culinary arts scene, and take in historic sites all staged in the backdrop of relaxed elegance unique to this historic city on the Gulf Coast.

 

For more information about the 2019 Pensacola Foo Foo Festival visit www.FooFooFest.com.

Realtors: Are you where you need to be online?

Southern Real Estate Sales - Brokers in Pensacola BeachThe internet has changed the way people research purchases both large and small. We all go online to shop whether its for a t-shirt or a car. But you already know this. Just like you know that real estate industry isn’t immune to these changes. That’s why we make such a BIG deal about our lead generation software and exclusive listing enhancements.

At Southern, we make it a goal to meet home buyers where they already are. Does your current brokerage?

Here are a few additional things the we can do to help maximize your online presence:

Multiple Branded Websites

When you join Southern, you gain access to TWO full-featured websites with MLS integration, IDX home searches and CRM capabilities. Both pointesouth.com and ForSaleontheGulfCoast.com experience high traffic and page views. To further increase our presence and guarantee you leads, we utilize extensive SEM tactics including pay-per-click and search-engine optimization.

Enhanced Listings on Top Sites

Currently, Southern Real Estate Sales offers agents a chance to increase their exposure on Realtor.com. With this, you can build a pipeline of high-quality, actionable leads. In addition to this, and exclusive to Southern, we’ll provide you with a number of leads from the Zillow network. Why? Because with our targeted advertising methods, there’s too many for just one agent to work.

Extra Exposure on Social Media

We’re social people. And no, we aren’t just talking about parties (although we’ve been known to host a few of those, too). We like to highlight our agents on our social media outlets – Facebook, Twitter, Pinterest, Google +, Instagram – you get the idea. Not only do we provide custom content here so that you don’t have to, but we create targeted ads that have been known to generate leads, make owners happy and give our agents to the boost they deserve.

Reporting Metrics to Prove it All

We know what you’re thinking, “so what?” We get it. The proof is in the pudding. That’s why we pay for reporting metrics so that you can see things like the number of leads generated or the performance of a home that just won’t sell. The even better news? You can download these metrics at any point in time.

Ready to learn more about what we can do for your Pensacola Beach real estate career? Give us a call at 850-492-1148 and we’ll be happy to discuss the details.

Beachfront Land For Sale in Perdido Key

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16000 Perdido Key Drive Listed by Susan Carleton

The quaint community of Perdido Key is quickly expanding. New developments have hit the shore and the amount of beachfront land for sale is limited, which makes this vacant land that much more of a rare and incredible find.

This lot offers over 1.05 acres of space to build your dream home, and approximately 100 feet of undisturbed gulf frontage. (In case you are wondering, that’s 10 feet longer than the distance from home plate to first base). Listed at $1.2 million, this lot is one of the last available for you to claim your spot in the sand… Unless you’re looking next door.

In addition to this lot, Susan Carleton has also listed the neighboring parcel. This majestic piece of land also offers 100 feet of gulf frontage PLUS 1.13 acres of land. You can buy individually at $1.2 million, or you could combine both for $2.4 million.

Side-by-side, gulf front lots in a residential setting. If it seems too good to be true, that’s probably because it is. Act quickly before this rare opportunity is gone!

Contact Susan Carleton directly at 850-516-7238 for more details on these beachfront properties for sale in Perdido Key!

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The Key to Success is Through Change

Realtors in Pensacola Beach - Southern Real Estate SalesChange doesn’t come easily. We know. We’ve been there. But now is as good a time as ever to ask yourself where your career is headed. Is your brokerage doing enough to support the agent you could be?

It’s time to move up in this world, but first, you might have to move out. Don’t worry though! Southern Real Estate Sales is here to help you pack up the boxes and set up shop.

Here are a few of the things that Southern can do for your career selling Pensacola Beach real estate:

Leads, Lead and MORE Leads

Take advantage of our cutting-edge lead generation software. Our agents receive leads daily from various websites, including SouthernRealEstateSales.com, ForSaleontheGulfCoast.com, Zillow, Trulia and Realtor.com. We make it a goal to be where the people are, generating leads daily to help ensure your earnings are maximized.

MORE Marketing Power

Not only will we help grow your business through a powerful lead generation software, but with a well-thought out marketing and advertising campaign. With the help of our in-house marketing department, everything from personalized websites to professionally designed listing presentations are at your fingertips. We also tackle social media as a team, highlighting your listings so you can spend more time doing what you do best – selling!

NO MORE Cold Calling

Never pick up a phone again (well do, but only for fielded leads). All those prospective clients that we mentioned earlier are cultivated by a couple of call crushers and phone animals. Southern is one of the few real estate companies in Pensacola Beach, Perdido Key and Orange Beach to employ a full-service inside sales team. Highly skilled and well-trained, our ISAs spend 80-90 percent of their day on the phone setting appointments with qualified buyers and sellers for you!

MORE Office Locations

No mandatory desk fees, no upfront charges and three office locations for you to choose from. It doesn’t get better than this. We want our agents to have flexibility. Part of that is deciding where you will be the most productive. And, if you service all three areas, don’t worry! There’s a conference room and desk space in Pensacola Beach, Perdido Key and Orange Beach with your name on it. It’s really a perk for your clients, too!

MORE Power to Negotiate 

One more great thing about Southern? Negotiable commission splits. If everything in life is open to discussion, why shouldn’t your commission split be? Our agents will back us up on this. We’ll work with you to find a number that complements our services and leaves you with more money in your pocket.

Spend more time closing in 2017 and less time stressing. Shoot us an email today at [email protected] for more details on how we can help set you up for success!

Condo For Sale in Perdido Key

pcola-resad-509639-13If you are looking for a new place to call home or an investment opportunity, then check out this condo for sale in Perdido Key. This fully furnished two bedroom is in a wonderful area of Perdido Key, close to the National Seashore, NAS Pensacola, and all of the wonderful attractions of Pensacola. It’s the best of both worlds! It’s all about the location, location, location, right? Well, this is it! Call to schedule a showing of this condo today!

As you enter this lovely condo, you are greeted by a welcoming living room that is bright with the natural light of the Florida sun. The living area leads to the patio that overlooks the Gulf front pool. Both of the bedrooms are spacious and there is a bunk area in the hallway for additional guests or children. The entire condo is fully furnished with tasteful décor.

Grand Carribean is a wonderful gated community and features a pool, hot tub, picnic area, and beach access. If you have been looking for a condo on the beach on Perdido Key as a new home or as an investment, call to schedule a showing of this listing by Susan Carlton today!

Home For Sale in Innerarity Point

pcola-resad-509218-1If you have been looking for a beautiful home for sale in Pensacola, then look no further than this beautiful home in Innerarity Point. If you love to spend time on the water, like to go fishing, or just want to relax on the calming shores of the coast, then this home for sale in Pensacola is a must-see!

This gorgeous house offers six generous bedrooms, four and a half bathrooms, and is the perfect place to call home. The master bedroom features a wonderful spa bathroom. A formal dining room and a breakfast bar offer a great place to spend time with the family, while the living is bright with the natural light of the Florida sun. The home also comes with two boat lifts, two jet ski lifts, and overlooks Ono Island. Perfect for a family that loves the water, you can be on the Intercoastal Waterway in just minutes.

Innerarity Point is a lovely area in Pensacola and is very close to Perdido Beach as well. This area offers all of the amenities if island life without all of the usual tourist traffic. Nestled on the shores of the Intercoastal Waterway, Innerarity Point is a boater’s paradise! If you a love to relax on the stunning waters of the Gulf Coast, then call top schedule a viewing of this home for sale in Pensacola listed by Susan Carleton today!

Welcome Lisa St. Pierre!

lisa headshotSouthern Real Estate is excited to welcome Lisa St. Pierre to our growing team! Lisa specializes in selling and buying real estate in Pensacola, Perdido Key, Navarre and Gulf Breeze and surrounding areas. We are very happy to welcome Lisa to our highly skilled and knowledgably sales team.

With over 20 years of corporate sales and sales management experience, Lisa is an expert at building long lasting relationships based on commitment and trust. She truly takes the time to ask questions and really listen to her clients, in order to have a deeper understanding of what each client needs.

“I live my life by the Golden Rule,” said Lisa. “I always strive to provide my clients with the same level of service that I would expect myself.”

A Pensacola native, Lisa is very familiar with all the details of Pensacola real estate. In addition to being an agent, Lisa has been married for over 20 years and has two grown children. A volunteer for Military Housing of NAS Pensacola, Lisa always goes above and beyond to show appreciation for our military in any way that she can. She also spends time mentoring teenagers in the community and volunteering at her local church.

With so many years of experience in sales and a dedication to building relationships, Lisa is a great real estate agent and a wonderful addition to our Southern Real Estate Sales family. If you are looking for real estate in Pensacola, or any of the surrounding areas, contact licensed real estate agent Lisa St. Pierre today at 850-492-1148!

What to Do With a Property That Won’t Sell

Real estate agent at workDo you have a property that’s not selling? Or, maybe you have a client looking to invest in Pensacola Beach real estate. Whatever it may be, there’s an easy way to earn an extra $500 on the transaction (or lack thereof).

Local Pensacola property managers, like our Residential Leasing, have designed a program exclusively for realtors in these situations. All the agent has to do is refer the client/property to Southern’s long term rental management program and a $500 check is headed your way. It really is as simple as that.

To further sweeten the deal, you’ll also benefit from their unique “pay it forward promise” – a guarantee that they will send EVERY client referred back to you!

Southern Residential Leasing’s property managers will notify you 90 days before your client’s lease expires, help schedule showings and even get the property move-in ready.

Not only are you $500 richer, but more likely to be contacted for a future sale with a happy homeowner who has generated some income rather than a disgruntled one upset with a long sale.

Contact us at 850.492.1148 for more details.

*All checks made payable to broker once the property is rented. Multi-property referral restrictions may apply.