Celebrating 2019!

Wrapping up the 2019 year, we want to take time to recognize the achievements of our incredibly driven team. Our agents closed a whopping 213 transaction sides, totaling over $60 million in sales! Dedicated to serving the needs of buyers and sellers along the Florida and Alabama Gulf Coast, our real estate agents are celebrating another successful season as we embark on the company’s 25th anniversary.

We have so much to be thankful for this past year. Traveling as a team for training’s and conferences, opportunities to volunteer in our community, the new relationships made with our buyers and sellers and much more!

The total number for 2019 comes in at $63,446,713.00 in Sales. A number that sets the basis for a vigorous year to come. Our agents already have 11 transactions set to close this month and training in Atlanta scheduled for the next. Your Pointe South team never stops; always ready to share and assist!

We could not be more pleased with the performance of our agents and look forward to another 25 years of excellence. For more information on the Pointe South Real Estate team and what we can do for you, call 850.492.1148.

Achievements of 2018

Humbled & Proud

As 2018 comes to a close, we want to say thank you for being a part of the Southern Family. We’re so excited to continue partnering with you, your family and friends for all your real estate needs.

VISIT us at ForSaleontheGulfCoast.com

Together we can collaborate on your next real estate endeavor.

Choosing a team with a proven track record is paramount and your Pointe South Real Estate Sales Team is your team.

Over the years, our agents have worked to provide buyers and sellers in Northwest Florida and Coastal Alabama with unparalleled customer service that is built on a foundation of professionalism, drive, experience, education and dedication.

Under the direction of Owner/Broker, Susan Carleton, the Southern Real Estate Sales Team has had a record year with

217 Closings = $57,906,967 Sales Volume

With such experience brings great success and a proven track record. Pointe South Agents are trusted real estate experts to help you find or sell your property.

Four Reasons You Should Already Be A Realtor At SRES

Reasons You Should Already Be a Realtor

There are a dozen reasons to become a real estate agent. In fact, surveys show real estate is one of the best industries you can choose for a career. Of course we agree, and here’s why:

  1. Freedom to Choose

One of the primary reasons you love being a realtor is the freedom to set your own schedule and be your own boss. When to schedule meetings, make appointments, and pursue leads is up to you. Your profitability reflects your resourcefulness, not a timecard. At Southern Real Estate Sales, we value the autonomy of our agents. We understand real estate is not a conventional 9-5 job, and we honor your freedom to choose how, when, and where you work.

  1. Negotiable Commission Splits

Why wouldn’t you work with a brokerage that recognizes your value, literally? We offer negotiable commission splits based on your experience and performance. This means your commission split is more than fair, it’s personalized. You get paid what you’re worth, not a standard industry rate. You can even choose to negotiate a tiered commission structure, in which your commission split increases alongside your sales.

  1. A Network of Support

Working in real estate is as much about relationships as it is about commerce and control. Our agents have reached record breaking sales due to two things: their own initiative and our network of support.  Our internal sales agents provide qualified leads, and our in-house marketing team diversifies exposure across multiple platforms. Plus, our accountant ensures your fiscal data is easily accessible online, and even provides same-day payments.

  1. Multiple Office Locations

You may have heard of us as the agency formerly known as Pointe South. As we grew, however, our name changed and our footprint expanded to three locations throughout Coastal Alabama and Northwest Florida.  We now have offices in Perdido Key, Pensacola Beach, and Daphne. Plus, you can choose to host appointments at any Southern office from Gulf Shores to Navarre Beach.  As a result, you have the choice to determine which office best suits your business and clientele. After all, convenience leads to closings.

To learn more about joining Southern Real Estate Sales, click here.

Realtors: How Creative Is Your Approach?

Realtors in Pensacola FL

As a dedicated realtor in Northwest Florida and Coastal Alabama, you continuously evaluate your marketing strategy and approach. Making sure you reach clients and maximize exposure is all part of the job. But just how creative are you? Do you stick to cold calls and networking functions? Are ISAs your main source of leads?

If either of those rings true, consider the approach of Miami realtor Nick Quay, who is literally in over his head. Inman Real Estate News recently featured Quay for his unique approach to gathering leads: “dock knocking.”

Quay is a paddle-boarder who successfully branded himself in the Miami neighborhoods he wants to represent by paddle boarding right up to the docks. With year-round warm weather and community functions, Quay (and his dog) quickly became familiar faces and built a rapport with locals.

Of course, travel by bay isn’t Quay’s only unique approach. He also makes clients’ dinner reservations, picks them up from the airport, babysits, and as a former chef, even cooks for them. In an interview with Inman.com, Quay notes, “[I] go those extra miles before being asked and also upon request.”

And if you think he’s over the top—well, of course he is, which is why he sets over the top goals: $20 million in sales this year.

Here in Northwest Florida and Coastal Alabama, our demographic varies from that of Miami, but we share several geographical and lifestyle similarities. These avenues (or should we say waterways) allow for a more creative approach. Not only can you amp up your visibility with local buyers and sellers, but as tourist season extends into the shoulder months, you have the opportunity to reach clients at every beach, restaurant, bookstore, and dog park, 365 days a year.

So what’s your niche? Where do you find yourself on your day off (insert raucous laughter here)? Are you at the gym? A concert? The movie theater? How are you marketing yourself even during “off hours?” Are you building relationships by branding yourself as resource?

However far you decide to take your creativity, the transaction sides will follow. When you’re ready to join a team that maximizes creative approaches to real estate, call Southern Real Estate Sales.

Realtors and ISAs: The Dynamic Duo That’s A Game-changer

Southern Real Estate Sales is hiring Realtors now.

Whatever you call Internal Sales Agents (ISA)—phone animals, call crushers— just let them do the calling. In the competitive real estate market along the Gulf Coast of Northwest Florida and South Alabama, Southern Real Estate Sales agents are posting impressive numbers, thanks in huge part to our dedicated team of internal sales agents. This year to date, the ISA department has already played an instrumental role in closing $3,034,053 in sales and has $1,695,553 in pending sales with the help of our elite agents. Our highly skilled internal sales department is driven to support you, our realtors, to do what you do best—sell real estate!

In house, our ISAs spend the majority of their time, up to 90%, on the phone scouting new leads and arranging appointments with qualified prospects. Their strategies produce such streamlined efficiency, in fact, that Southern Real Estate Sales agents averaged nine transaction sides per year in 2015, outselling national names like ERA, Coldwell Banker, Berkshire Hathaway, Century21, Better Homes and Gardens, Keller Williams and Sotheby’s.

Utilizing the ISA’s phone prowess allows realtors to be in the field with buyers and sellers, rather than worrying about administrative tasks.

So what exactly does the ISA do and how does that help you, the realtor?

The internal sales agents focus on three main goals:

  1. To seek new leads
  2. To follow up on leads from internet sources
  3. To convert leads into appointments

In addition to the benefits of an internal sales department, Southern Real Estate Sales is a full-service brokerage, with 23 select agents, five locations in Northwest Florida and South Alabama, and more than 20 years of experience in the industry. We offer state-of-the-art technology to provide only the most relevant lead generations, ongoing training, and a time-tested business model that withstands market trends.

Learn more about joining the dynamic workplace of Southern Real Estate Sales, where the tight-knit attitude of a boutique firm meets the powerhouse capabilities of national franchises.

Featured Agent: Cinda Hart

Cinda2-150x180Since 1996, Pointe South has been a proven leader in Northwest Florida and Coastal Alabama real estate. Our team is compiled of distinct members, each striving to bring you Gulf Coast real estate success. Within that team comes a variety of knowledge, experience and a desire to help families find homes.

Cinda Hart has been in Pensacola realtor for nearly 8 years. Originally licensed in Georgia, Hart decided to bring her talents to the Gulf Coast in 2007. Shortly after, she joined the Pointe South team.

Even in her spare time, Cinda is working in real estate. For the past 5 years, she has spent her time volunteering at the Naval Housing Desk, where she aides in the process of relocating our military service members and their families. This proud grandmother of 7 also runs competitively and crochets on the weekends.

From finding a dream home to selling one, Hart is an expert in the area. See her specific property listings in Pensacola, Perdido Key and Orange Beach or contact her at 850.377.5566.

All of our Gulf Coast real estate professionals are dedicated to serving your needs. Contact Pointe South today for a free consultation.