Choosing a team with a proven track record is paramount and the Point South Real Estate Sales Team is your team. Over the years, our agents have worked to provide buyers and sellers in Northwest Florida and Coastal Alabama with unparalleled customer service that is built on a foundation of drive, experience, education and dedication.
Under the direction of Owner/Broker, Susan Carleton, the Southern Real Estate Sales Team has had a record year with 236 CLOSINGS = $60,764,995 in Sales Volume.
With such experience brings great success and with this proven record, you can trust Southern to help you find the perfect place to call home. Contact us today at susancarletonteam@pointesouth.com or visit us online at www.FORSALEONTHEGULFCOAST.com and together we can collaborate on your next real estate endeavor. We look forward to working with you!
Buying & Selling made easy…
Pointe South Real Estate Sales: Your Gulf Coast Real Estate Experts
There are a dozen reasons to become a real estate agent. In fact, surveys show real estate is one of the best industries you can choose for a career. Of course we agree, and here’s why:
Freedom to Choose
One of the primary reasons you love being a realtor is the freedom to set your own schedule and be your own boss. When to schedule meetings, make appointments, and pursue leads is up to you. Your profitability reflects your resourcefulness, not a timecard. At Southern Real Estate Sales, we value the autonomy of our agents. We understand real estate is not a conventional 9-5 job, and we honor your freedom to choose how, when, and where you work.
Negotiable Commission Splits
Why wouldn’t you work with a brokerage that recognizes your value, literally? We offer negotiable commission splits based on your experience and performance. This means your commission split is more than fair, it’s personalized. You get paid what you’re worth, not a standard industry rate. You can even choose to negotiate a tiered commission structure, in which your commission split increases alongside your sales.
A Network of Support
Working in real estate is as much about relationships as it is about commerce and control. Our agents have reached record breaking sales due to two things: their own initiative and our network of support. Our internal sales agents provide qualified leads, and our in-house marketing team diversifies exposure across multiple platforms. Plus, our accountant ensures your fiscal data is easily accessible online, and even provides same-day payments.
Multiple Office Locations
You may have heard of us as the agency formerly known as Pointe South. As we grew, however, our name changed and our footprint expanded to three locations throughout Coastal Alabama and Northwest Florida. We now have offices in Perdido Key, Pensacola Beach, and Daphne. Plus, you can choose to host appointments at any Southern office from Gulf Shores to Navarre Beach. As a result, you have the choice to determine which office best suits your business and clientele. After all, convenience leads to closings.
To learn more about joining Southern Real Estate Sales, click here.
As a dedicated realtor in Northwest Florida and Coastal Alabama, you continuously evaluate your marketing strategy and approach. Making sure you reach clients and maximize exposure is all part of the job. But just how creative are you? Do you stick to cold calls and networking functions? Are ISAs your main source of leads?
If either of those rings true, consider the approach of Miami realtor Nick Quay, who is literally in over his head. Inman Real Estate News recently featured Quay for his unique approach to gathering leads: “dock knocking.”
Quay is a paddle-boarder who successfully branded himself in the Miami neighborhoods he wants to represent by paddle boarding right up to the docks. With year-round warm weather and community functions, Quay (and his dog) quickly became familiar faces and built a rapport with locals.
Of course, travel by bay isn’t Quay’s only unique approach. He also makes clients’ dinner reservations, picks them up from the airport, babysits, and as a former chef, even cooks for them. In an interview with Inman.com, Quay notes, “[I] go those extra miles before being asked and also upon request.”
And if you think he’s over the top—well, of course he is, which is why he sets over the top goals: $20 million in sales this year.
Here in Northwest Florida and Coastal Alabama, our demographic varies from that of Miami, but we share several geographical and lifestyle similarities. These avenues (or should we say waterways) allow for a more creative approach. Not only can you amp up your visibility with local buyers and sellers, but as tourist season extends into the shoulder months, you have the opportunity to reach clients at every beach, restaurant, bookstore, and dog park, 365 days a year.
So what’s your niche? Where do you find yourself on your day off (insert raucous laughter here)? Are you at the gym? A concert? The movie theater? How are you marketing yourself even during “off hours?” Are you building relationships by branding yourself as resource?
However far you decide to take your creativity, the transaction sides will follow. When you’re ready to join a team that maximizes creative approaches to real estate, call Southern Real Estate Sales.
