Celebrating 2019!

Wrapping up the 2019 year, we want to take time to recognize the achievements of our incredibly driven team. Our agents closed a whopping 213 transaction sides, totaling over $60 million in sales! Dedicated to serving the needs of buyers and sellers along the Florida and Alabama Gulf Coast, our real estate agents are celebrating another successful season as we embark on the company’s 25th anniversary.

We have so much to be thankful for this past year. Traveling as a team for training’s and conferences, opportunities to volunteer in our community, the new relationships made with our buyers and sellers and much more!

The total number for 2019 comes in at $63,446,713.00 in Sales. A number that sets the basis for a vigorous year to come. Our agents already have 11 transactions set to close this month and training in Atlanta scheduled for the next. Your Pointe South team never stops; always ready to share and assist!

We could not be more pleased with the performance of our agents and look forward to another 25 years of excellence. For more information on the Pointe South Real Estate team and what we can do for you, call 850.492.1148.

Achievements of 2018

Humbled & Proud

As 2018 comes to a close, we want to say thank you for being a part of the Southern Family. We’re so excited to continue partnering with you, your family and friends for all your real estate needs.

VISIT us at ForSaleontheGulfCoast.com

Together we can collaborate on your next real estate endeavor.

Choosing a team with a proven track record is paramount and your Pointe South Real Estate Sales Team is your team.

Over the years, our agents have worked to provide buyers and sellers in Northwest Florida and Coastal Alabama with unparalleled customer service that is built on a foundation of professionalism, drive, experience, education and dedication.

Under the direction of Owner/Broker, Susan Carleton, the Southern Real Estate Sales Team has had a record year with

217 Closings = $57,906,967 Sales Volume

With such experience brings great success and a proven track record. Pointe South Agents are trusted real estate experts to help you find or sell your property.

Don’t wait to sell~Buyers are out now!

Don’t wait to sell your house ~ Buyers are out now !

The National Association of Realtors (NAR) suggests that now is a great time to sell your home. The concept of supply and demand reveals that the best price for an item is realized when the supply of that item is low and the demand for that item is high. Let’s see how this applies to the current residential real estate market.

SUPPLY

It is no secret that the supply of homes for sale has been far below the number needed to sustain a normal market for over a year at this point. A normal market requires six months of housing inventory to meet the demand. The latest report from the NAR revealed that there is currently only a 3.6 month supply of houses on the market. With Supply very low, now is a good time to Sell.

DEMAND

A report that was just released tells us that demand is very strong. The most recent foot traffic report disclosed that foot traffic grew 10.5 points to 52.4 points. Showing that demand is currently high!

BOTTOM LINE

Waiting to sell will only increase the competition between you and all of the other sellers putting their houses on the market later. If you are debating whether or not to list your home for sale, let the Southern Real Estate Sales Team discuss your options. You can also view homes and receive a free market review at FORSALEontheGULFCOAST.com

Southern Real Estate Sales – 13587 Perdido Key Drive – Pensacola – FL – 32507
susancarletonteam@pointesouth.com | 850.492.1148 | Pointesouth.com

Realtors: How Creative Is Your Approach?

Realtors in Pensacola FL

As a dedicated realtor in Northwest Florida and Coastal Alabama, you continuously evaluate your marketing strategy and approach. Making sure you reach clients and maximize exposure is all part of the job. But just how creative are you? Do you stick to cold calls and networking functions? Are ISAs your main source of leads?

If either of those rings true, consider the approach of Miami realtor Nick Quay, who is literally in over his head. Inman Real Estate News recently featured Quay for his unique approach to gathering leads: “dock knocking.”

Quay is a paddle-boarder who successfully branded himself in the Miami neighborhoods he wants to represent by paddle boarding right up to the docks. With year-round warm weather and community functions, Quay (and his dog) quickly became familiar faces and built a rapport with locals.

Of course, travel by bay isn’t Quay’s only unique approach. He also makes clients’ dinner reservations, picks them up from the airport, babysits, and as a former chef, even cooks for them. In an interview with Inman.com, Quay notes, “[I] go those extra miles before being asked and also upon request.”

And if you think he’s over the top—well, of course he is, which is why he sets over the top goals: $20 million in sales this year.

Here in Northwest Florida and Coastal Alabama, our demographic varies from that of Miami, but we share several geographical and lifestyle similarities. These avenues (or should we say waterways) allow for a more creative approach. Not only can you amp up your visibility with local buyers and sellers, but as tourist season extends into the shoulder months, you have the opportunity to reach clients at every beach, restaurant, bookstore, and dog park, 365 days a year.

So what’s your niche? Where do you find yourself on your day off (insert raucous laughter here)? Are you at the gym? A concert? The movie theater? How are you marketing yourself even during “off hours?” Are you building relationships by branding yourself as resource?

However far you decide to take your creativity, the transaction sides will follow. When you’re ready to join a team that maximizes creative approaches to real estate, call Southern Real Estate Sales.

What to Do With a Property That Won’t Sell

Real estate agent at workDo you have a property that’s not selling? Or, maybe you have a client looking to invest in Pensacola Beach real estate. Whatever it may be, there’s an easy way to earn an extra $500 on the transaction (or lack thereof).

Local Pensacola property managers, like our Residential Leasing, have designed a program exclusively for realtors in these situations. All the agent has to do is refer the client/property to Southern’s long term rental management program and a $500 check is headed your way. It really is as simple as that.

To further sweeten the deal, you’ll also benefit from their unique “pay it forward promise” – a guarantee that they will send EVERY client referred back to you!

Southern Residential Leasing’s property managers will notify you 90 days before your client’s lease expires, help schedule showings and even get the property move-in ready.

Not only are you $500 richer, but more likely to be contacted for a future sale with a happy homeowner who has generated some income rather than a disgruntled one upset with a long sale.

Contact us at 850.492.1148 for more details.

*All checks made payable to broker once the property is rented. Multi-property referral restrictions may apply.

Featured Property: Pensacola Beach Condo

456563-1Pensacola real estate agent, Deborah Eells has served with the Pointe South team for nearly 7 years. Eells’ most recent listing is a beautiful two bedroom, two bathroom condo unit in Portofino Island Resort.

Located in Pensacola Beach, this condo boasts gorgeous, unobstructed views of the Gulf of Mexico from 8 floors up. Walk into this spacious unit and begin to experience the sought-after Portofino lifestyle. Everything from the community amenities to the condo’s fine furnishings epitomizes the laid back atmosphere of coastal living. Throughout the space you will find beautiful upgrades including 20×20 porcelain tiles, granite countertops and a kaba coded (electronic keypad) door lock so that you can just sit back and relax. That’s right, no more worries about lost or deleted card keys.

Spend your days laying on the beach, but watch the sun rise and set from the comfort of your large private balcony. Or, perhaps you are a fan of resort amenities. If so, unwind by the pool, relieve some stress at the state of the art fitness center or grab a bite to eat at the resort restaurant. With great potential rental income, which our own Pointe South Vacation Rentals can help you manage, Portofino condo #808 is now available to be your own piece of paradise.

This Pensacola Beach condo is listed at $494,000. Contact Perdido Key Real Estate Agent Deborah Eells today for more information on MLS #456563