Passion into Profit

Turn your Passion into Profit with Southern Real Estate Sales

The real estate profession has expanded and offers one of the widest career selections in the business world today. Helping people buy and sell residential homes, industrial property, vacation rentals, property management, land development, and real estate leasing are a few aspects of a career in real estate.

A real estate broker, real estate agent or realtor is a person who represents sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients.

  • Advantages and Rewards of a Career in Real Estate  

A career in real estate provides flexibility and freedom to set your own pace. Income directly reflects your efforts, with no limits on what astute, hard-working men and women can earn. Successful people in real estate are goal-oriented, persevering, self-motivated, ambitious and people-oriented. The rewards of a real estate career are a potential for high earnings, status in the community, time freedom, helping people, the intellectual challenge and the satisfaction from those accomplishments.

Working in real estate allows for independence and choices of environment in which to work, such as affiliation with a large or small firm as a listed salesperson. With more experience and upon passing of an additional exam, becoming a real estate broker is t

he next step. Brokers can own their own businesses and employ other salespeople.

Entry into the real estate field depends on education, training and interests. Most people begin as sales agents under a well versed company such as Southern Rentals & Real Estate.

  • Continuing Education in Real Estate 

Formal education is available while working in real estate. The National Association of REALTORS® and its Institutes, Societies and Councils sponsor continuing education programs for members, and award designations for specialty areas of real estate. Continuing education increases knowledge and skills, improving earnings potential and enhancing opportunities for success.

  • Careers in Residential Brokerage 

Helping people buy and sell homes is one of the most important and basic services a real estate agent performs. Agents are experts in the process of buying and selling property, financing, government programs, etc. The real estate agent’s expertise facilitates the transaction, saving clients time, trouble and money. Real estate professionals need to have a thorough knowledge of such areas as real estate law, local economics, fair housing laws, types of financing, mortgages and government programs.

In the competitive real estate market along the Gulf Coast of Northwest Florida and coastal Alabama, Southern Real Estate Sales agents are posting impressive numbers, thanks in huge part to our dedicated team of internal sales agents. This year to date, the ISA department has already played an instrumental role in closing $ 8,972,823 in sales and has $5,565723 in pending sales with the help of our elite agents. Our highly skilled internal sales department is driven to support you, our realtors, to do what you do best—sell real estate!

Our ISA’s Team strategy to produce, scout new leads, arrange appointments with qualified buyers and sellers and the efficiency in this strategy has increased our agents average transactions per year, out selling other national agencies.

In addition to the benefits of an internal sales department, Southern Real Estate Sales is a full-service brokerage, with 18 select agents, locations in Northwest Florida and South Alabama, and more than 20 years of experience in the industry. We offer state-of-the-art technology to provide only the most relevant lead generations, ongoing training, and a time-tested business model that withstands market trends.

Learn more about joining the dynamic workplace of Pointe South, where the tight-knit attitude of a boutique firm meets the powerhouse capabilities of national franchises.

Sales Team Record Year – 2017!

TAKE TIME TO RECOGNIZE THE ACHIEVEMENTS OF 2017 

Choosing a team with a proven track record is paramount and the Point South Real Estate Sales Team is your team. Over the years, our agents have worked to provide buyers and sellers in Northwest Florida and Coastal Alabama with unparalleled customer service that is built on a foundation of drive, experience, education and dedication.

Under the direction of Owner/Broker, Susan Carleton, the Southern Real Estate Sales Team has had a record year with 236 CLOSINGS = $60,764,995 in Sales Volume.

With such experience brings great success and with this proven record, you can trust Southern to help you find the perfect place to call home. Contact us today at susancarletonteam@pointesouth.com or visit us online at www.FORSALEONTHEGULFCOAST.com and together we can collaborate on your next real estate endeavor. We look forward to working with you!

Buying & Selling made easy…

Pointe South Real Estate Sales: Your Gulf Coast Real Estate Experts

Strike Investment Property Gold In A Perdido Key Luxury Beach Condo

Perdido Key condo living is luxury living.  The beach lifestyle can be enjoyed all year round.  Dipping your toes in the sugar white sand of Perdido Key is life at it’s best!

The gated community at Beach Colony Resort has gorgeous views of the emerald green water of the Gulf of Mexico.

The special amenities at Beach Colony include an indoor swimming pool with a hot tub, two outdoor swimming pools, and a fitness center. Plus, it’s all just steps away from the beach!

Beach Colony is comprised of three high rise condominiums situated on the Gulf of Mexico.  Located on the Eastern end of Perdido Key, Florida, it is a hidden gem in our area. Each tower offers only Gulf front residences with large private balconies and security-coded elevators for access.  You can relax  and enjoy the tranquil nature of the beautiful Gulf coast and indulge in all the fine amenities that Perdido Key has to offer. Plus, when you invest in a Perdido Key condo, you can enjoy the income from owning a beach rental.

For more details about this or any other condos in the area, visit ForSaleontheGulfCoast.com for comprehensive information on Perdido Key, Orange Beach, Gulf Shores, Pensacola Beach and more  beachfront, waterfront or river front units available in the area.

Our expert agents on the Susan Carleton team are happy to help you. Southern Real Estate Sales is a locally owned and operated powerhouse driven by a single goal: impeccable customer service.

Whether you are looking to rent, buy, or list your home, Southern is the company you trust in Northwest Florida and Coastal Alabama.

July 2014 Monthly Market Reports

Gulf BreezeThe end of the second quarter revealed signs of an up-trending market. Keeping in line with national averages, the Northwest Florida real estate market saw both the number of homes for sale increase and prices continue to rise. Even with these positive changes, the recovery remains in place with some lingering lending challenges.

Because of the real estate industry’s volatile nature, our agents have designed a market report to help you gauge activity in areas specific to your interests. Below you will find a compilation of data taken from the Pensacola Association of Realtors. This includes a variety of information from condos and homes sold to year over year activity in your local area.

Not only do our real estate agents understand these trends, but they have the resources and commitment to help you weather the storm whether you are interested in buying or selling.

Our door is always open market conditions, property values and any other questions you may have. Feel free to stop by any one of our offices along the Gulf Coast for more information about the state of your local real estate market.

March 2014 Monthly Market Report

Patio

Visit our March 2014 Monthly Market Reports for additional information on Sold properties:

Perdido Key Market Report

Pensacola Beach Market Report

We have both Buyers and Sellers waiting for the perfect opportunity.  If you are looking for a specific condominium or trying to strategies putting your home on the market, now is a great time to visit with one of our Realtor’s and let them assist you.

By providing valuable information, market reports and learning your interests, our team will customize a plan to support all of your real estate needs.

 

Offices in Pensacola Beach, Downtown Pensacola, Perdido Key and Orange Beach, Alabama…Great Things Are Happening!

Featured Agent: Cinda Hart

Cinda2-150x180Since 1996, Pointe South has been a proven leader in Northwest Florida and Coastal Alabama real estate. Our team is compiled of distinct members, each striving to bring you Gulf Coast real estate success. Within that team comes a variety of knowledge, experience and a desire to help families find homes.

Cinda Hart has been in Pensacola realtor for nearly 8 years. Originally licensed in Georgia, Hart decided to bring her talents to the Gulf Coast in 2007. Shortly after, she joined the Pointe South team.

Even in her spare time, Cinda is working in real estate. For the past 5 years, she has spent her time volunteering at the Naval Housing Desk, where she aides in the process of relocating our military service members and their families. This proud grandmother of 7 also runs competitively and crochets on the weekends.

From finding a dream home to selling one, Hart is an expert in the area. See her specific property listings in Pensacola, Perdido Key and Orange Beach or contact her at 850.377.5566.

All of our Gulf Coast real estate professionals are dedicated to serving your needs. Contact Pointe South today for a free consultation.

Featured Agent: Deborah Eells

Deborah2The past 20 years at Pointe South have been marked by success in not only real estate, but in vacation rentals and property management.  As a proven leader in the industry, and with a vision to be the most caring company along the Gulf Coast, our greatest assets are our staff of real estate professionals.

A native of Baton Rouge, Louisiana, Deborah Eells set her roots in Pensacola over 30 years ago. Deborah has been in real estate since 2007, and shortly after her entrance, she joined the Pointe South Team to better serve homeowners in Northwest Florida and Coastal Alabama. Known for her customer service skills, Eells’ realtor success is due in large part to her positive spirit and prompt nature. In her spare time you will find Deborah rallying with her family and friends for any LSU or Saints game.

As a multi-million dollar producer in the field, there is no doubt Eell’s, as your Pensacola real estate agent, has the experience and expertise to guide you through the process of buying or selling your home.

Reach out to any member of our Gulf Coast real estate team and see that this vision resonates with all, as we are 100% dedicated to serving your needs.

Featured Agent: Jim Bomar

Bomar2Since 1996, Pointe South has been proven leader in the real estate industry. We pride ourselves in being one of the most caring companies along the Gulf Coast, uniting under one common goal of helping families find homes. What is our greatest asset in achieving this goal? Our Realtors.

Compiled of distinct members, our team’s success relies on each individual and their ability to help you with all of your real estate needs.

Specializing in waterfront properties for over 35 years as a private investor, Jim Bomar brings both years of experience and local knowledge to table. Whether you are an astute investor or first-time home buyer, Bomar is familiar with the process and willing to walk you through the steps of ownership. He primarily focuses on selling real estate in Florida’s Perdido Key area, in addition to Alabama’s Orange Beach and Gulf Shores regions. His professional experience and personal expertise is undeniable.

If you are looking to buy, or even sell a gulf front condominium, contact Jim at 850.291.9916.

For more featured agents, continue reading our Real Estate blog next week. If you cannot wait, click here to meet the rest of the Pointe South Team.

February 2014 Monthly Market Reports

Sunset

 

 

 

 

 

 

Visit our February 2014 Monthly Market Reports for additional information on Sold properties:

Perdido Key Market Report

Pensacola Beach Market Report

We are excited about the Grand Opening of our new office in Orange Beach, AL!

With Realtors licensed in Florida and Alabama, we are here for all of your property needs.

New Listing in Orange Beach

It is a great time to list your home or investment property for sale!

Now, with 4 offices along the Gulf Coast, stop by and let us discuss the value of your property.

We want you to be fully informed about the local Real Estate market and our team of Realtor’s are here for you!

January 2014 Monthly Market Report

841 Sailfish Ct

The weather along the gulf coast wasn’t the only thing frozen this January!  Real estate sales were minimal in January as the low temperatures moved across coastal Alabama and Northwest Florida.  We are pleased to report that the sun is again shining and sale prices are on the rise as we approach spring.

2013 vs 2014 Perdido Key Average Sale Statistics

DOM List Price Sale Price Price | Sf
2013 182 $280,000 $263,129 $185
2014 104 $370,700 $253,625 $252

 

Visit our January 2014 Monthly Market Reports for additional information on Sold properties:

Perdido Key Market Report

Pensacola Beach Market Report

It is a great time to list your home or investment property for sale.  The inventory is low, sale prices are increasing and we have a handful of clients waiting for the right property.

Call us or please stop by one of our offices to visit and discuss the value of your property.

We want you to be fully informed about the local Real Estate market and our team of Realtor’s are here for you!