Real Estate Market Highlights

News Alert for Buyers and Sellers along the Gulf Coast!

RESIDENTIAL MARKET HIGHLIGHTS – JULY 2019

According to the Pensacola Associations of Realtors, Inc.

  • JULY Average Sold Price $256,604 with 2330 Homes on the Market
  • JULY Homes on the Market 2330
  • JULY Homes SOLD in the month 958
  • JULY Combined Days on Market Averaged 55 – which is 13 days less then this time last year
  • JULY Sales were up 10% compared to July 2018

With such good news, you may be considering your options.  Whether you are thinking of buying or selling, the real estate market is continuing to run hot.  The market is considered to be solid.

Southern Real Estate Sales has shared some best buys on the beach for your review.

Please know we are always ready to serve you, your family and friends, answer any questions or run a free market report for your home or condo.

Realtors: Are you where you need to be online?

Southern Real Estate Sales - Brokers in Pensacola BeachThe internet has changed the way people research purchases both large and small. We all go online to shop whether its for a t-shirt or a car. But you already know this. Just like you know that real estate industry isn’t immune to these changes. That’s why we make such a BIG deal about our lead generation software and exclusive listing enhancements.

At Southern, we make it a goal to meet home buyers where they already are. Does your current brokerage?

Here are a few additional things the we can do to help maximize your online presence:

Multiple Branded Websites

When you join Southern, you gain access to TWO full-featured websites with MLS integration, IDX home searches and CRM capabilities. Both pointesouth.com and ForSaleontheGulfCoast.com experience high traffic and page views. To further increase our presence and guarantee you leads, we utilize extensive SEM tactics including pay-per-click and search-engine optimization.

Enhanced Listings on Top Sites

Currently, Southern Real Estate Sales offers agents a chance to increase their exposure on Realtor.com. With this, you can build a pipeline of high-quality, actionable leads. In addition to this, and exclusive to Southern, we’ll provide you with a number of leads from the Zillow network. Why? Because with our targeted advertising methods, there’s too many for just one agent to work.

Extra Exposure on Social Media

We’re social people. And no, we aren’t just talking about parties (although we’ve been known to host a few of those, too). We like to highlight our agents on our social media outlets – Facebook, Twitter, Pinterest, Google +, Instagram – you get the idea. Not only do we provide custom content here so that you don’t have to, but we create targeted ads that have been known to generate leads, make owners happy and give our agents to the boost they deserve.

Reporting Metrics to Prove it All

We know what you’re thinking, “so what?” We get it. The proof is in the pudding. That’s why we pay for reporting metrics so that you can see things like the number of leads generated or the performance of a home that just won’t sell. The even better news? You can download these metrics at any point in time.

Ready to learn more about what we can do for your Pensacola Beach real estate career? Give us a call at 850-492-1148 and we’ll be happy to discuss the details.

Up Close with Susan Carleton, Owner/Broker of Southern Real Estate Sales

Shopping for real estate in Orange Beach, Alabama? Maybe, you’re looking to sell your condo in Pensacola Beach. Whatever it is, you want (and need) a hard working broker by your side. Someone who is there to handle everything from contract to closing. Someone who has your best interest at heart. That someone is Southern Real Estate Sales’ Owner and Broker, Susan Carleton.

Originally from these parts, Susan Carleton has been an industry expert since 1997. She started her career selling pre-construction condominiums and investment properties with Pointe South. Today, she acts as Owner/Broker of that same company (now named Southern Rental and Real Estate).

Over the years, Susan has come to embody and promote everything this area has to offer. Beaches, history, attractions and military life — she is as passionate about the area as she is her brokerage, which is saying something. Just ask any of our nearby agents.

Living, breathing and loving this industry, Susan Carleton is your go-to for any and all things real estate. As she said in the video, whether she’s working on a marketing plan to sell your home or crafting an offer for a buyer, her job isn’t done until you are 100 percent satisfied.

Visit SusanCarleton.com to learn more about Pensacola realtors, Susan Carleton, her experience and how she can help you buy, sell and invest along the Gulf Coast!

Become a Southern Real Estate Agent!


“What’s your passion? Find it. Do it. Don’t give up.” Words to live by from Southern Real Estate Sales’ Owner/Broker, Susan Carleton.

Southern Real Estate Sales is a locally owned and family operated business, dedicated to the community, our clients and our agents. Whether you are just now considering a career selling real estate in Pensacola Beach, Florida, or have years of experience under your belt, it’s high time you join a company that genuinely care about your success as an agent.

As many will tell you, it’s hard to succeed in the Orange Beach real estate industry. That may be true, but at Southern we make it a goal to go above and beyond to remove that stigma for our agents. We want to be the outliers in that sense.

From the moment you start, Southern will provide you you with the tools and resources you need to grow your business. You need marketing advice? We have it. You need leads? We have plenty. You need training? We’ll make it happen. Whatever it is you’re looking for we’ll make it a priority.

Contact our Owner/Broker, Susan Carleton today to learn more about becoming part of the Southern Real Estate Sales team!

For Sale in Perdido Bay Country Club Estates

478250-39Are you thinking about buying real estate in Pensacola? Well, it’s time to call the realtor, because we have new listing that is just up your alley.

Located in the coveted subdivision of Perdido Bay Country Club Estates, this incredible home offers three bedrooms, two-and-a-half baths and world of charm. From the contemporary style to fabulous golf-course views, homes like this are few and far between.

Enjoy the spacious, open floor plan and 11 foot ceilings that help to create a warm and inviting atmosphere from entryway to exit. The kitchen connects seamlessly with the formal dining room and large living room. From there you will have access to screened patio that is perfect for outdoor entertaining. (We have no doubt that with this feature, you’ll be a hit amongst your friends!)

There’s so much to love about this home. It truly is one you have to see to fully appreciate. If you’re interested in scheduling a showing, contact Gulf Coast real estate agent Deborah Eells for more information. She’ll be happy to help you make this dream home become a reality.

Pensacola Real Estate Agent: John Robbins

John RobbinsAt Pointe South we recognize that our real estate agents in Pensacola, Perdido Key, Orange Beach and the surrounding areas are our greatest assets in achieving our goal to become the most caring company along the Gulf Coast. Currently, our team is compiled of 30 plus unique members, each a direct contributor to that mission.

Real estate professional, John Robbins, has been a Pensacola resident for 25 years and an industry leader for 10. Originally from Nebraska, Robbins served in the United States Navy for 28 years before deciding to pursue a degree in Hospitality Management from Pensacola State College.

After assisting in the construction of Cubi Bar Cafe in the Naval Aviation Museum, John decided to focus on real estate. Since then, he has become a multi-million dollar producer in the field. Additionally, his experience as a Community Association Manager is an added benefit for those in pursuit of investment opportunities along Florida and Alabama’s Gulf Coast.

Robbins is a firm believer that customer satisfaction rests within the values of honesty and integrity. His personal dedication and commitment to your real estate happiness aid in the overall success of your endeavor.

For more information on John and his Pensacola real estate listings, call 850.492.1826.

Featured Agent: Jim Bomar

Bomar2Since 1996, Pointe South has been proven leader in the real estate industry. We pride ourselves in being one of the most caring companies along the Gulf Coast, uniting under one common goal of helping families find homes. What is our greatest asset in achieving this goal? Our Realtors.

Compiled of distinct members, our team’s success relies on each individual and their ability to help you with all of your real estate needs.

Specializing in waterfront properties for over 35 years as a private investor, Jim Bomar brings both years of experience and local knowledge to table. Whether you are an astute investor or first-time home buyer, Bomar is familiar with the process and willing to walk you through the steps of ownership. He primarily focuses on selling real estate in Florida’s Perdido Key area, in addition to Alabama’s Orange Beach and Gulf Shores regions. His professional experience and personal expertise is undeniable.

If you are looking to buy, or even sell a gulf front condominium, contact Jim at 850.291.9916.

For more featured agents, continue reading our Real Estate blog next week. If you cannot wait, click here to meet the rest of the Pointe South Team.