Passion into Profit

Turn your Passion into Profit with Southern Real Estate Sales

The real estate profession has expanded and offers one of the widest career selections in the business world today. Helping people buy and sell residential homes, industrial property, vacation rentals, property management, land development, and real estate leasing are a few aspects of a career in real estate.

A real estate broker, real estate agent or realtor is a person who represents sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients.

  • Advantages and Rewards of a Career in Real Estate  

A career in real estate provides flexibility and freedom to set your own pace. Income directly reflects your efforts, with no limits on what astute, hard-working men and women can earn. Successful people in real estate are goal-oriented, persevering, self-motivated, ambitious and people-oriented. The rewards of a real estate career are a potential for high earnings, status in the community, time freedom, helping people, the intellectual challenge and the satisfaction from those accomplishments.

Working in real estate allows for independence and choices of environment in which to work, such as affiliation with a large or small firm as a listed salesperson. With more experience and upon passing of an additional exam, becoming a real estate broker is t

he next step. Brokers can own their own businesses and employ other salespeople.

Entry into the real estate field depends on education, training and interests. Most people begin as sales agents under a well versed company such as Southern Rentals & Real Estate.

  • Continuing Education in Real Estate 

Formal education is available while working in real estate. The National Association of REALTORS® and its Institutes, Societies and Councils sponsor continuing education programs for members, and award designations for specialty areas of real estate. Continuing education increases knowledge and skills, improving earnings potential and enhancing opportunities for success.

  • Careers in Residential Brokerage 

Helping people buy and sell homes is one of the most important and basic services a real estate agent performs. Agents are experts in the process of buying and selling property, financing, government programs, etc. The real estate agent’s expertise facilitates the transaction, saving clients time, trouble and money. Real estate professionals need to have a thorough knowledge of such areas as real estate law, local economics, fair housing laws, types of financing, mortgages and government programs.

In the competitive real estate market along the Gulf Coast of Northwest Florida and coastal Alabama, Southern Real Estate Sales agents are posting impressive numbers, thanks in huge part to our dedicated team of internal sales agents. This year to date, the ISA department has already played an instrumental role in closing $ 8,972,823 in sales and has $5,565723 in pending sales with the help of our elite agents. Our highly skilled internal sales department is driven to support you, our realtors, to do what you do best—sell real estate!

Our ISA’s Team strategy to produce, scout new leads, arrange appointments with qualified buyers and sellers and the efficiency in this strategy has increased our agents average transactions per year, out selling other national agencies.

In addition to the benefits of an internal sales department, Southern Real Estate Sales is a full-service brokerage, with 18 select agents, locations in Northwest Florida and South Alabama, and more than 20 years of experience in the industry. We offer state-of-the-art technology to provide only the most relevant lead generations, ongoing training, and a time-tested business model that withstands market trends.

Learn more about joining the dynamic workplace of Pointe South, where the tight-knit attitude of a boutique firm meets the powerhouse capabilities of national franchises.

New Construction, Existing Home, Condo, Investment or 2nd Home – that’s the question

New Construction, Existing Home, Condo, Investment, or Family Vacation Home: Some questions need answers

When you move or invest in NW Florida or Coastal Alabama, you have some decisions to make. Some questions need answers.  

Will you move downtown, Pensacola, neighborhood, beach home or condo? Will you choose Pensacola, Perdido Key, Gulf Breeze, Orange Beach or Gulf Shores, Alabama?

And, of course, budget, HOA fees, taxes, and if an investment property, what’s the rental potential or projection?

Each of these decisions comes down to personal preferences and Southern Real Estate Sales Agents listen to your needs and wants. But, one step further, Southern Rentals & Real Estate is a custom boutique brokerage that allows you one stop shopping. Something like a big box department store where you can have all your needs taken care of under one umbrella providing the best customer service and a seamless transition and support to you.

Our team understands the process of real estate and will advise you the best route for your needs, working with our Vacation Rental department or Residential Leasing team; Southern’s extensive knowledge of each industry gives you, our customer, the edge and the best service.

So, now what!

Once you identify and answer the initial questions or if you need assistance of a team to work through those questions, we are always available to you.

START HERE !  Click below to connect with us.

Southern Real Estate Sales | susancarletonteam@pointesouth.com | call  850.492.1148

Inquire or Preview Available Properties at  ForSaleontheGulfCoast.com

Discover Pensacola with Pointe South Real Estate Sales

DISCOVER PENSACOLA with SOUTHERN REAL ESTATE SALES

Under the direction of Broker/Owner, Susan Carleton, Southern Real Estate Sales has been selling real estate along the Gulf Coast for more than 20 years. Susan continues to lead by example with sales over $22 M SOLD last year http://www.susancarleton.com and sharing her experience and expertise with her team.

Southern has grown into an industry leader, offering a variety of properties to satisfy every taste, budget and dream of playing, staying and living along the Gulf Coast. Southern Vacation Rentals http://www.southernresorts.com offers more than 250 short term rentals from Navarre Beach, Florida to the Eastern Shore of the Mobile Bay area while Southern Residential Leasing  maintains more than 650 long term rentals in Pensacola, Navarre, Gulf Breeze, Perdido Key, Orange Beach, Gulf Shores, and Fairhope. With continual growth along the coast from Florida to Alabama, being licensed in both states is standard for her team. “We want to provide the very best service to our clients and showing and sharing with them the possibilities in Alabama is an absolute must!” said Susan. “Our team is committed to helping find the perfect piece of coastal living in a condo, investment or family home.” Southern does this by being “IN” the business and team effort from Broker to Agent, Client to Lender as well as additional vendors is imperative. The success of the team requires cooperation, listening to all parties, understanding the needs, wants and desires, managing all the parts and scheduling the appropriate appointments in a timely fashion. This synergy and an “ALL IN” mindset is paramount on the Southern Real Estate Sales Team. Southern Core Vales:

B e Positive
E xcellence
A daptive and Innovative
C ollaboration and Team Work
H onesty and Integrity

Southern roots infused with our southern hospitality grows outstanding service. Being a native of Pensacola as Susan is or a relocator that now calls Pensacola home, the team calls it paradise! The Southern Team are experts in the real estate field, experts in the area, the market, the developments, events and activities and associations. This confidence is evident when you speak to any of the Southern agents. They want you to enjoy the process of buying or selling real estate and want you to have a sweet Southern experience just as these clients have shared.

Customer “A” Sold a Single Family home in 2018 in Pensacola, FL. said, It was an Absolute pleasure to work with the team. Great contact throughout process. I lived in a different state as my house being sold, and not once did I worry about anything. Would absolutely recommend again and again!!”

Customer “B” Bought a Condo home in 2018 in Pensacola, FL. said,  “There were numerous hurdles to overcome and Susan stayed on top of everything. We needed to extend the closing on two separate occasions and Susan stayed on top of everything keeping us fully informed. The team was responsive to every call and email, communication was simply superb! I cannot thank enough as she helped us get into the retirement home of our dreams.”

Customer “C” Bought a Condo home in 2018 in Orange Beach, AL. said, “True professional throughout the purchasing process. We have multiple transactions through Southern and always have 5 star customer service.”

Working with EXPERTS is important!  TRUSTING your EXPERT with one of your biggest financial investments is even more important!

When you are interested in buying, selling or investing, Susan and the Southern Real Estate Sales Team is ready to assist. Learn more today at Meet the Team. http://www.southernrealestatesales.com/meet-our-team

Upcoming Events on the Gulf Coast !

What’s Happening on the Gulf Coast!
Celebrate the unique combination of food, history, art, music and beaches that can all be found in and around our city. From the smaller arts and crafts festivals to the larger music festival, these outdoor parties are fun for the whole family! Don’t just take our word for it! Come see Pensacola, Pensacola Beach, Perdido Key, Destin, Orange Beach, or Gulf Shores. Find your perfect place on the Gulf Coast whether you are coming to play, stay or invest, Southern Rentals & Real Estate can help to make your sweet Southern experience memorable!

Our Calendar of Events has some of the fun for the Fall Season!

October
Blue Angels practice : Pensacola
Flora Bama Oktoberfest :
Humane Society’s Barktoberfest : Pensacola
13-15 Annual Shrimp Festival : Gulf Shores
13-15 58th Greek Festival : Pensacola
14-Bridge to Bridge Run 5K : Pensacola
17 UWF Symphonic Band Concert Band : Pensacola
18 Fishing Rodeo : Destin
28 Spooky Movie on the Lawn at The Wharf : Orange Beach
22 Art & Wine Festival : Pensacola Beach
24 Bands on the Beach : consecutive Tuesdays : Pensacola Beach
20 Gallery Night Downtown : Pensacola
28 Boo at the Zoo : Gulf Breeze
28 Halloween at Naval Museum: Pensacola
28 Wahooloween : Blue Wahoo Stadium: Pensacola

November
Ice Flyers Hockey is back.
38th Annual Toys for Tots Run :
02 Foo Foo Festival : Pensacola
03 Umbrella Sky Project : downtown Pensacola
03 Annual Oyster Cook Off at The Hangout : Gulf Shores
04 Blues, Brews & BBQ Festival : Harbor Walk Village : Destin
08 Magic Men Live at Saenger Theatre : downtown Pensacola
09 Elf – the musical at Saenger Theatre : downtown Pensacola
17 Ice Skating at The Wharf : Orange Beach
10 An Evening with Guitarist, Gene Bertoncini: PensacolaPensacola Beach
10 Emerald Coast Theatre Co.-Disney Aristocrats Kids show : Destin
10-11 Blue Angel Homecoming Air Show : Pensacola
11 Repti Day – Reptile and Exotic Animals Expr : Navarre
12 Annual Marathon : Pensacola
16 Palafox Market, recurring weekly : downtown Pensacola
18-19 UTR Tennis Tournament : Orange Beach
24 Magic Christmas Lights at Bellingrath Gardens & Home opens for the month : AL
24 Elf Parade : downtown Pensacola
27-28 Annual Tree Lighting : Orange Beach

December
02 Lighted Boat Parade & Fireworks : Pensacola Beach
03 Visit with Santa at the Harbor Walk : Destin
08 Christmas on the Coast : Pensacola Children’s Chorus : downtown Pensacola
09 Christmas Parade : Destin
01-17 Horse and Carriage Riders at The Wharf : Orange Beach
09 Flora Bama Santa Drop
15 Nutcracker at the Saenger Theatre : Pensacola
31 Pelican Drop Celebration – downtown Pensacola

With so much to do around town, whether you are looking to stay for a day or make the move of a lifetime, Southern is dedicated to helping you find the perfect place. Stop by one of our office today.  Southern Rentals and Real Estate

Have a sweet Southern experience !

The Land of the Free

The Southern Rentals and Real Estate Team salutes and honors those that lost their lives on 9.11 – 16 years ago.

We are the land of the free and the home of the brave!  Our hearts were unimaginably broken which forced us to be in great unity from that moment we will all never forget.  In that same spirit of unity, we remember those that we lost, pray for their families, support the ones who constantly run into harms way to seek and to save those in need of help.

On that day, more than 3000 lives were lost – and so many more affected in ways only they can express.  We also remember those in Houston, affected by Hurricane Harvey and the people in the path of Hurricane Irma.

May we always remember what brings us together – our relationships, our family, our love for one another and our love for our country! Our endurance and power will strengthen us, even if it takes some time at first – we will never forget.  But, our strength together is all we need.  We need each other!

The tribute light that beams through the NY sky on 9.11 beams through each and every day from our hearts.  We know their names, we know their children, we remember that day, just as we recall where we were on that September morning.  We also remember how the storms approach that attempt to destroy and are destructive to our surroundings. But, we endure together.

We all know the time continues to tick, so love one another deeply. Laugh often. Work hard and enjoy the simple things in life.  Sing loudly. Smile – you are loved.  Take time to listen. Be there when asked and stay their when your not asked.  Be one another’s best advocate and encourage those in your circle.  Get the flowers.  Smell the roses. Eat the cake. Don’t be so hard on yourself. Do your very best and don’t wait-do it!

Find your place at the beach and dip your toes in the sand.

Pensacola Beach hosts record crowd for the U.S. Navy Blue Angels Air Show

The U.S. Navy Blue Angels drew a record crowd to the sugar-white sand and turquoise water of the Gulf Coast earlier in July. The “Blues” annual Homecoming Air Show in Pensacola Beach which has a reputation as a tourist destination is rivaled only by its military heritage. The Blue Angels are hometown heroes to the locals and this amazing elite, high-flying team with their aerial maneuvers and laser point precision is a spectacular show for all ages. Naval Air Station Pensacola is located just west of the city’s downtown and has trained generations of airmen and the home base for the Blue Angels. Pensacola is a city with such deep military roots, few things arouse more pride than the sight of the Blues soaring high above the Gulf Coast.

With record crowds, Southern Rentals and Real Estate has the most productive agents and team to host guests to the area. With multiple offices from Orange Beach, Alabama to Perdido Key, Florida and the Blue Angels back yard of Pensacola Beach, Florida; Southern Rentals and Real Estate is a leading full-service Real Estate Brokerage, Residential Leasing and Vacation Rentals and management Company. Stay with us in a beautiful home, cottage, condo or a resort; we have something for every taste and budget. Whether you are looking to stay for the next Naval Air Show, a weekend retreat, or to make the move of a lifetime, Southern Real Estate Sales is the brokerage for you. Contact Susan Carleton, Broker/Owner today for more information about available properties, the areas we represent and how we can help you find your perfect place at the beach! 850.492.1148

Labor Day Weekend Beach Deals!

FamBeach2014-0297 (1)Planning to hit the Gulf Coast to shop Coastal Alabama or Northwest Florida real estate this Labor Day weekend? Cash in on the latest deal from Southern Vacation Rentals and stay in style while you shop!

The long weekend is a perfect opportunity to check out real estate in Northwest Florida and Coastal Alabama, but it is also a wonderful time to experience what may soon be your new hometown. Southern Vacation Rentals is currently offering up to 20% off their beach condo and home rentals when you stay now through September 5, 2016. Shop and enjoy a beach vacation!

If you aren’t from around here, you may think that fall will be creeping up on us and you won’t get to really experience the blue skies and emerald water of summer. Not true! While fall might technically begin in September, we will be experiencing summer-like temps and taking advantage of long beach days well into October.

The beaches aren’t the only thing that will be hot. There are plenty of amazing events taking place this Labor Day weekend and into the fall, as well. In Orange Beach, for instance, hit the Labor Day Street Party for food, entertainment and plenty of activities for the kids. When you make it back for your big move, hopefully in the true fall, look out for food festivals, concerts and other fun events!

If you have been planning a trip down to shop real estate, or if you just want to kick the back to school blues, take advantage and save up to 20% the already low late-summer rates available from Southern Vacation Rentals!

Labor Day Events in Orange Beach, Alabama!

Wharf_Farris WheelIf you live in Coastal Alabama or have just invested in property for sale in Northwest Florida, it’s time to start making your plans for Labor Day weekend.

The unofficial end to summer, this is one of the best times to get out, enjoy some local events and hit the sand before that fall feeling begins to set in. Whether you own investment property in Pensacola Beach or just purchased your first home in Orange Beach, you will find great events taking place the entire long weekend.

While you will find Labor Day events of one kind or another taking place in just about every beach community along the sand, one of the biggest and best will be happening all weekend long at The Wharf in Orange Beach. Here, you will find fantastic restaurants, many activities for the kids to enjoy and a special celebration on September 4, 2016.

On Sunday, September 4, 2016 head out for the Labor Day Street Party from 5 PM to 10 PM. Live music from Ty Bates will be rocking the stage beginning at 6 PM, and The Wharf will be packed with extra special kid’s activities, such as bounce houses, balloons and street performers the whole family will love.

In addition to these fun activities, the SPECTRA Light Show will be on full display beginning at 8 PM and running 4 different shows, each beginning ever half hour. Whether you own a home near the beach, or will just be visiting in an Orange Beach condo with Southern Vacation Rentals, don’t miss this fun Labor Day weekend event in Alabama.

Southern’s Vacation Rental Management Program


If you have recently purchased an investment property in Northwest Florida or Coastal Alabama, your next big decision is who you are going to let manage it and help you make it a success. Our answer? Southern!

Southern Vacation Rentals is locally owned and has operated along the Gulf Coast for over twenty years. They currently offer management services for many condo rentals and vacation homes in Gulf Shores, Orange Beach, Perdido Key and Pensacola Beach, as well as other Northwest Florida destinations such as Navarre Beach, Fort Walton Beach, Destin, Scenic 30A and Panama City Beach.

So, what makes Southern Vacation Rentals property management program different from all the others? As Richard Lamar, General Manager states in the video above, service. Our owner’s enjoy an open line of communication with our staff, including their two dedicated managers.

One manager, the Owner Relations Manager, is responsible for ensuring the financial success of your property and is there to address any needs or concerns you may have. The second, your Property Conditions Manager, ensures that your investment is properly cared for while on our program. This includes coordinating any needed maintenance, as well as working with housekeeping staff to make sure your rental is tip top for arriving guests.

These are just a few of the reasons why Southern should be your choice for property management in Coastal Alabama and Northwest Florida. To learn more, such as how our robust marketing and advertising plan, in-house maintenance team, and central housekeeping, can work for you, give the Southern team a call today!

Snap, Share & Win a Southern Getaway!

Blog

Will you be spending the weekend shopping for Gulf Coast real estate along the beach? Well, step outside and snap a great photo from a balcony, post it to your favorite social media site, and you could win a vacation!

Our friends at Southern Vacation Rentals are hosting a photo contest this summer. And, even though you live along the beaches of Northwest Florida and Coastal Alabama, who couldn’t use 5 FREE nights at the beach?

That’s what you could win when you snap and share a great beach photo this summer. Whether it’s a scenic image from a balcony, one of the kids playing or an awesome sunset, your submission could net you a great prize.

All you have to do is include the hashtag #sweetSouthern when you post to Facebook, Instagram or Twitter. Then, just ask your friends and family to visit the Southern Facebook page and vote your photo as the most popular. Voting and submissions end on July 6 and we will promptly announce a winner that day, so start snapping photos now. You can submit and vote up to once per day. Good luck!