Strike Investment Property Gold In A Perdido Key Luxury Beach Condo

Perdido Key condo living is luxury living.  The beach lifestyle can be enjoyed all year round.  Dipping your toes in the sugar white sand of Perdido Key is life at it’s best!

The gated community at Beach Colony Resort has gorgeous views of the emerald green water of the Gulf of Mexico.

The special amenities at Beach Colony include an indoor swimming pool with a hot tub, two outdoor swimming pools, and a fitness center. Plus, it’s all just steps away from the beach!

Beach Colony is comprised of three high rise condominiums situated on the Gulf of Mexico.  Located on the Eastern end of Perdido Key, Florida, it is a hidden gem in our area. Each tower offers only Gulf front residences with large private balconies and security-coded elevators for access.  You can relax  and enjoy the tranquil nature of the beautiful Gulf coast and indulge in all the fine amenities that Perdido Key has to offer. Plus, when you invest in a Perdido Key condo, you can enjoy the income from owning a beach rental.

For more details about this or any other condos in the area, visit ForSaleontheGulfCoast.com for comprehensive information on Perdido Key, Orange Beach, Gulf Shores, Pensacola Beach and more  beachfront, waterfront or river front units available in the area.

Our expert agents on the Susan Carleton team are happy to help you. Southern Real Estate Sales is a locally owned and operated powerhouse driven by a single goal: impeccable customer service.

Whether you are looking to rent, buy, or list your home, Southern is the company you trust in Northwest Florida and Coastal Alabama.

This Pensacola Home Was Built for Connecting With Friends, Family, and Nature

Homes for sale in Pensacola

You’re going to feel at home from your first glimpse of 10071 Rookery Road. Located in the gated community of Heron’s Forest, this Pensacola home won’t be on the market long.

The show-stopping features of this home are its floor to ceiling windows, natural light, and large fenced in back yard. Here, indoor/outdoor living is part of the home’s charm.

The back deck is covered for shaded barbecues year-round, and a paver-laid patio is the perfect place for an outdoor living space. Plus, the lawn is large enough to add a pool and spa. Not to mention, a trail system follows the Intracoastal Waterway for outdoor adventures, and the beaches of Perdido Key are minutes away. For the outdoors-person, there’s no better location to call home than this

Inside, you’ll find five bedrooms and four bathrooms, and plenty of entertaining space. Invite friends and family over for weekly gatherings and special occasions. Host dinner parties in the formal dining room, with extra seating (did someone say “kids table”) in the breakfast nook. Let the party spill over into the formal living room or family room. And when impromptu dessert cravings strike, you’ll still be able to connect with your guests while whipping up a last-minute batch of goodies thanks to the home’s open floor plan.

When it’s time to call it a night, head to the master bedroom, where there will be no fighting over who gets to brush their teeth first thanks to double vanities. The en suite also boasts a glass walk in shower and garden tub, plus plenty of storage space.

In the kids’ bedrooms, hardwood floors mean you won’t have to worry about messes and spills.

No matter where you look in this home, from its custom architectural accents, to the stunning landscape, you’re going to want to schedule a viewing of 10071 Rookery Road today!

Here’s What Our Clients Are Saying

Client Testimonials of SRES

With rapidly changing technology, there’s one thing that stands the test of time: word-of-mouth advertising. That’s why at Southern Real Estate Sales, we value the feedback of our clients, agents, and partners above all else. It’s how we’ve earned the reputation as the most caring real estate team on the Gulf Coast.

Just look at what one of our recent homebuyers, Misty Busch, had to say about SRES Realtor LaGay Fenters. “LaGay was amazing to work with, and went above and beyond our expectations. She was extremely patient with us as we were very picky and wanted just the right home for our family. She was always punctual to every appointment and is an amazing and efficient communicator. We have purchased three homes now and she has been the best by far. She treats her clients like she would want to be treated and makes sure they are purchasing something they will be happy with…I can’t say enough good [things]. You will love her!”

Those are the kinds of reviews we get everyday about our agents. Thanks to their dedication to providing a positive experience for every buyer and seller, we’re known as the community’s first choice for  real estate from Orange Beach to Pensacola.

Even agents in other walks of real estate, such as vacation rentals, rely on SRES as a trusted resource. Richard Lamar, Southern Rentals and Real Estate General Manager, said, “I appreciate the opportunity to be included in the information that the Southern agents provide their clients. It is always refreshing to partner with agents who truly provide the most honest and up-to-date information as it pertains to vacation rentals.”

After all, real estate is a team effort. From the agent to the broker, the client to the lender, it requires synergy and cooperation from a number of people to be successful. Consider this statement from a local financier.

Mortgage Trust, a locally owned and operated firm, praised SRES’ commitment to understanding clients’ exact needs. “It is such a delight to work with a team so dedicated to getting their clients the perfect deal on the perfect home,” they said.

That’s our goal, every time. If our clients cross the threshold into their new home with the confidence that it is a wise financial investment, in addition to a great move for their family, we’ve done our job.

Contact us today to learn how SRES can help you achieve your real estate goals.

Four Reasons You Should Already Be A Realtor At SRES

Reasons You Should Already Be a Realtor

There are a dozen reasons to become a real estate agent. In fact, surveys show real estate is one of the best industries you can choose for a career. Of course we agree, and here’s why:

  1. Freedom to Choose

One of the primary reasons you love being a realtor is the freedom to set your own schedule and be your own boss. When to schedule meetings, make appointments, and pursue leads is up to you. Your profitability reflects your resourcefulness, not a timecard. At Southern Real Estate Sales, we value the autonomy of our agents. We understand real estate is not a conventional 9-5 job, and we honor your freedom to choose how, when, and where you work.

  1. Negotiable Commission Splits

Why wouldn’t you work with a brokerage that recognizes your value, literally? We offer negotiable commission splits based on your experience and performance. This means your commission split is more than fair, it’s personalized. You get paid what you’re worth, not a standard industry rate. You can even choose to negotiate a tiered commission structure, in which your commission split increases alongside your sales.

  1. A Network of Support

Working in real estate is as much about relationships as it is about commerce and control. Our agents have reached record breaking sales due to two things: their own initiative and our network of support.  Our internal sales agents provide qualified leads, and our in-house marketing team diversifies exposure across multiple platforms. Plus, our accountant ensures your fiscal data is easily accessible online, and even provides same-day payments.

  1. Multiple Office Locations

You may have heard of us as the agency formerly known as Pointe South. As we grew, however, our name changed and our footprint expanded to three locations throughout Coastal Alabama and Northwest Florida.  We now have offices in Perdido Key, Pensacola Beach, and Daphne. Plus, you can choose to host appointments at any Southern office from Gulf Shores to Navarre Beach.  As a result, you have the choice to determine which office best suits your business and clientele. After all, convenience leads to closings.

To learn more about joining Southern Real Estate Sales, click here.

Realtors: How Creative Is Your Approach?

Realtors in Pensacola FL

As a dedicated realtor in Northwest Florida and Coastal Alabama, you continuously evaluate your marketing strategy and approach. Making sure you reach clients and maximize exposure is all part of the job. But just how creative are you? Do you stick to cold calls and networking functions? Are ISAs your main source of leads?

If either of those rings true, consider the approach of Miami realtor Nick Quay, who is literally in over his head. Inman Real Estate News recently featured Quay for his unique approach to gathering leads: “dock knocking.”

Quay is a paddle-boarder who successfully branded himself in the Miami neighborhoods he wants to represent by paddle boarding right up to the docks. With year-round warm weather and community functions, Quay (and his dog) quickly became familiar faces and built a rapport with locals.

Of course, travel by bay isn’t Quay’s only unique approach. He also makes clients’ dinner reservations, picks them up from the airport, babysits, and as a former chef, even cooks for them. In an interview with Inman.com, Quay notes, “[I] go those extra miles before being asked and also upon request.”

And if you think he’s over the top—well, of course he is, which is why he sets over the top goals: $20 million in sales this year.

Here in Northwest Florida and Coastal Alabama, our demographic varies from that of Miami, but we share several geographical and lifestyle similarities. These avenues (or should we say waterways) allow for a more creative approach. Not only can you amp up your visibility with local buyers and sellers, but as tourist season extends into the shoulder months, you have the opportunity to reach clients at every beach, restaurant, bookstore, and dog park, 365 days a year.

So what’s your niche? Where do you find yourself on your day off (insert raucous laughter here)? Are you at the gym? A concert? The movie theater? How are you marketing yourself even during “off hours?” Are you building relationships by branding yourself as resource?

However far you decide to take your creativity, the transaction sides will follow. When you’re ready to join a team that maximizes creative approaches to real estate, call Southern Real Estate Sales.

Did You Know These Celebs Were From Here?

Who is hiring realtors in Pensacola

You already know Pensacola Beach and the surrounding areas are famous for world-class beaches. But did you know this area produces more than stunning sunsets and seafood? When you live in Pensacola,   your claim to fame goes further than geography. Check out these celebs who started right here:

  1. Carolyn Murphy—Supermodel

You’ve probably seen her in Estee Lauder’s latest social media campaign, flaunting those iconic blue eyes and chiseled cheekbones for the company’s newest skincare line, Unstoppable Youth. Or, maybe you remember her in that stunning red bikini on the cover of Sports Illustrated Swimsuit Edition in 2005? Supermodel Carolyn Murphy’s career has spanned nearly three decades and there’s no sign of her slowing down.  She’s been named VH1’s Model of the Year and ranked on Forbes top-earning models list. And yet, she’s from right here in rural Florida. Born to a military family in Panama City, Murphy was discovered as a teenager by Mary Lou’s Models in Gulf Breeze.

  1. Trent Richardson—NFL Running Back

Trent was born in Pensacola , and attended Escambia High School, home of the gators.

Richardson was recruited by several colleges, and gained national attention during his career at the University of Alabama. There, he was named an All-American. He was later drafted by the Cleveland Browns, and then traded to the Indianapolis Colts before signing with the Baltimore Ravens. He’s known for being explosive and powerful, and is often compared to NFL back Adrian Peterson.

  1. Aaron Tippin—Country Music Star

When Aaron Tippin’s hit song “Kiss This” hit airwaves in 2000, he solidified his reputation as one of country music’s rebel superstars. His music is a mix of unbridled patriotism and unapologetic rowdiness. In short, he doesn’t take any guff. Tippin’s been a celebrated musician for more than 25 years, and his roots are right here in the Panhandle.  Born in Pensacola, he later moved to a farm in South Carolina. Other hits include “You’ve Got to Stand for Something,” “That’s As Close As I’ll Get to Loving You,” and “Where the Stars and Stripes and Eagles Fly.”

Of course, our team at Southern Real Estate Sales is famous when it comes to helping you realize your real estate dreams. If you’re the next big thing in real estate, join us today!

Four Things Every Real Estate Agent Needs to Succeed

4 Things Every Real Estate Agent Needs to be Successful with Southern Real Estate Sales

Ask any number of successful real estate agents what it takes to get to the top and they’ll likely tell you the same thing: you can’t do it alone.

Real Estate is a dynamic market, ever changing due to consumer trends, interest rates, and legislative action.  To successfully compete, a real estate agent needs a brokerage with proven experience in four vital areas:

  1. Training

Even after licensing, you have to stay current on the latest real estate tools and tendencies. Southern Real Estate Sales offers monthly training sessions designed to keep you in the know about economic movement, competitor’s practices, and the latest software and technology.

  1. Inside Sales Agents

If you want to increase closings, you want to work with an agency that utilizes inside sales agents. ISAs are often referred to as “call crushers” or “phone animals” because they spend the majority of their time following leads and setting appointments so you can focus on clients and listings.

  1. Customized Websites

Our customizable agent site allows you to build content touting your expertise and sends lead captures directly to you. On the other end, our company website drives leads by providing more than MLS listings.  It features area highlights to showcase the benefits of living, retiring, or owning investment property in Northwest Florida and Coastal Alabama. We provide clients with free home evaluations and area information because we understand that every lead is one great agent away from a transaction.

  1. Teamwork

For more than twenty years, teamwork has been the key to Southern Real Estate Sales’ success. After back-to-back years of surpassing the $50 million mark, we’re looking for outstanding real estate agents (who are driven to reach the top) to join our team. In Orange Beach, Perdido Key, Pensacola and Pensacola Beach, we aim to be the go-to authority when people think of buying or selling property.

Learn how to join the Southern Real Estate Sales team today, and see just how successful you can be with the right brokerage.

Participate in Vacation Rentals’ Video Contest – and win!

We hope you are as excited as we are for the video contest that Southern Vacation Rentals has launched. With the kick-off of the spring season, and spring break, they want to give you the opportunity to capture sweet Southern moments.

Regardless of your location, activity, event or group – they want to see it all. Professional videography experience is not required. All levels of skill are encouraged and appreciated by Southern Vacation Rentals. So, enjoy the spring weather, grab your camera, and film your moments!

If you fear creativity will fail you for this contest, we have compiled a list of possible moments you could film for this contest. For instance:

– You’re in the car, travelling to the next destination, bored out of your mind. Grab some  footage as the whole car burst into song, or even as everyone snoozes – with loud    snores and mouths wide open.

– Is an exhilarating adventure in your plans this spring? Take some footage of you and  your group as you hike trails or experience a new water sport.

– If the beach is on your radar this spring and spring break, take time to capture your  moments there. Grab your cell phone and record while your kids splash in the water or  build sandcastles. If you’re into paddle boarding or surfing, have someone take amazing  shots of you doing what you love!

– As you hang out at your Pensacola Beach home, or visit a local event during spring be  sure to capture those quiet moments too. Create a video, showcasing your genuine  moments while you play baseball in the yard or lounge around the pool.

Of course, keep it authentic and stick with what is true to you. We cannot wait to see all of the sweet Southern moments you will submit to Southern Vacation Rentals. Take some time to read through the contest rules and regulations for more information.

Join Us for the Grand Opening of Our New Pensacola Beach Office!

Join Southern Rentals and Real Estate for the grand opening of our Pensacola Beach location

Southern Rentals and Real Estate is moving to a new location in Pensacola Beach, where we represent some of the most beautiful vacation rentals and homes for sale in Northwest Florida.  We are proud to announce the grand opening of our newest locale: 1591 Via De Luna Drive. On March 16, join us for a beach barbecue to celebrate!

From 3-6 p.m., we will serve hamburgers, hot dogs, beer and wine, along with can’t-miss prizes. One lucky winner will enjoy a two-night stay in a beautiful Gulf Coast condo. Plus, there will be plenty of chances to snag gift cards to local restaurants, and you’ll support the Gulf Coast Kids’ House when you play the odds in a 50/50 raffle for a cash prize.

Pensacola Beach is listed as one of the top 25 beaches in the United States by Dr. Beach, also known as Stephen Leatherman, the Director of Florida International University’s Laboratory for Coastal Research, who evaluates each beach based on a list of 50 criteria. The area also boasts the prestige of Trip Advisor’s Traveler’s Choice Award.

Thousands of visitors flock to this Panhandle paradise every year to enjoy its historic and natural beauty. Major attractions including Gulf Islands National Seashore and the Gulf Pier highlight Pensacola Beach’s vital marine ecosystems. Nearby, Fort Pickens offers a glimpse into the area’s past. With so many phenomenal sights to savor, we couldn’t be more thrilled to join the Pensacola Beach community.

As part of our growing footprint, the Pensacola Beach office’s grand opening will allow Southern Rentals and Real Estate to better meet the vacation rental, real estate, and property management needs of  anyone buying, selling, renting or leasing properties in Pensacola Beach and along the beaches of Northwest Florida and Coastal Alabama. To find out more, or to join our team, visit SouthernRealEstateSales.com.

Realtors and ISAs: The Dynamic Duo That’s A Game-changer

Southern Real Estate Sales is hiring Realtors now.

Whatever you call Internal Sales Agents (ISA)—phone animals, call crushers— just let them do the calling. In the competitive real estate market along the Gulf Coast of Northwest Florida and South Alabama, Southern Real Estate Sales agents are posting impressive numbers, thanks in huge part to our dedicated team of internal sales agents. This year to date, the ISA department has already played an instrumental role in closing $3,034,053 in sales and has $1,695,553 in pending sales with the help of our elite agents. Our highly skilled internal sales department is driven to support you, our realtors, to do what you do best—sell real estate!

In house, our ISAs spend the majority of their time, up to 90%, on the phone scouting new leads and arranging appointments with qualified prospects. Their strategies produce such streamlined efficiency, in fact, that Southern Real Estate Sales agents averaged nine transaction sides per year in 2015, outselling national names like ERA, Coldwell Banker, Berkshire Hathaway, Century21, Better Homes and Gardens, Keller Williams and Sotheby’s.

Utilizing the ISA’s phone prowess allows realtors to be in the field with buyers and sellers, rather than worrying about administrative tasks.

So what exactly does the ISA do and how does that help you, the realtor?

The internal sales agents focus on three main goals:

  1. To seek new leads
  2. To follow up on leads from internet sources
  3. To convert leads into appointments

In addition to the benefits of an internal sales department, Southern Real Estate Sales is a full-service brokerage, with 23 select agents, five locations in Northwest Florida and South Alabama, and more than 20 years of experience in the industry. We offer state-of-the-art technology to provide only the most relevant lead generations, ongoing training, and a time-tested business model that withstands market trends.

Learn more about joining the dynamic workplace of Southern Real Estate Sales, where the tight-knit attitude of a boutique firm meets the powerhouse capabilities of national franchises.